Paul Gillin

MARCH 1, 2012

That’s pretty lame, considering that YouTube has had its own social networking layer for years and that the previous social layer on top of Gmail – Google Buzz – went nowhere. Many LinkedIn members choose to receive messages as e-mails and only visit the site when necessary. Give credit to Facebook.

Social Networks 50

Social Networks Twitter API Facebook 50

Paul Gillin

AUGUST 4, 2011

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. LinkedIn is all about efficiency, but Facebook is about generating discussion, even if it’s around trivial things.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

APRIL 13, 2011

Create a Twitter hashtag and promote it to your colleagues and registrants. Schedule Twitter promotions to go out at different times of the day, including on weekends. Ask registrants for a Twitter address and then follow them on Twitter. Limit Twitter messages to 120 characters to allow for retweeting.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

AUGUST 6, 2012

Here’s how it might work: A user could search Twitter for people who have engaged directly with a brand more than twice over the last month, have mentioned the brand more than five times and have more than a specified number of followers. But YouTube, Tumblr, WordPress and many other sources are pumped through its firehose.

Marketing Automation Services 50

Marketing Automation Services Salesforce.com Ideal Customer Profiles Social Networks 50

Paul Gillin

MARCH 24, 2011

Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p. 27 of the PDF). It’s clear to me that the best B2B companies are taking their blogging to the next level.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

FEBRUARY 20, 2013

500 use at least one of the tools studied, which include blogs, Facebook, LinkedIn, YouTube, Pinterest and Foursquare. Also notable is the surge of interest in LinkedIn, which is being used by 81% of companies compared to 67% for Facebook and Twitter. Ninety-two percent of the Inc. 500 after for years.

Social Media 50

Social Media Studies Media Linkedin 50