DivvyHQ

JULY 23, 2020

Most content marketing programs are delivered via your owned media properties (ex: your blog), but LinkedIn provides a unique medium to demonstrate brand thought leadership and the expertise of your executives and staff. Check out this practical guide to get the most out of this unique social network.

Linkedin 79

Linkedin Thought Leadership Content Marketing Advertising Mediums 79

EveryoneSocial

DECEMBER 19, 2022

“Thought leadership is one of the most effective tools an organization can use to demonstrate its value to customers during a tough economy — even more so than traditional advertising or product marketing, according to B2B buyers.” – 2022 B2B Thought Leadership Impact Report by Edelman and LinkedIn. Executives. Subject Matter Experts.

Thought Leadership 52

Thought Leadership B2B Thought Leadership Webinar Metrics Ad Building 52

Exo B2B

MAY 1, 2020

The potential client is a very good SME in the IT field and will need to deploy a significant international growth strategy. Social networks and directories: . Look at LinkedIn for your north American natural market, especially Sales Navigator. Here’s the short story: We are developing a new account.

B2B Marketing 59

B2B Marketing Planning B2B Ideal Customer Profiles 59

Televerde

MAY 24, 2018

Social media: the virtual marketplace. The advent of social media has given marketing and sales new ways to connect to prospects and clients. At the same time, social platforms enable sellers to provide thought leadership, build a social footprint and share the value and functionality of their services and solutions.

Social Media 40

Social Media Social Marketing Media SME 40

Industrial Marketing Today

APRIL 23, 2012

Studies have shown and my own experience confirms it that engineers prefer recommendations from their peers to reading something on a social network. If you are on LinkedIn, head over to either the ASME (American Society of Mechanical Engineers) or the SME (Society of Manufacturing Engineers) groups and do a search for skills shortage.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Industrial Marketing Today

JUNE 19, 2010

Creating effective marketing content requires a well-rounded skill set that includes researching, interviewing subject matter experts (SME), customers, and internal stakeholders, compiling all that information into cohesive content and a basic understanding of any existing content management system (CMS) to update your online content library.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Convince & Convert

SEPTEMBER 13, 2013

Michael Stelzner, SME and My Kids’ Adventures @mike_stelzner. That means that embracing content marketing is just a slight paradigm shift, whereas embracing social media requires you to act differently as a business. How did you get involved with social media? Four Your Information.

SME 124

SME Social Media Skype Paid Search Agency 124