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How to Use Content Marketing for Customer Retention

Marketing Insider Group

Word of mouth marketing (WOMM) is still one of the most effective ways to share offerings and promotions with a larger audience. You could offer free content to everyone through your blog, podcast, weekly newsletters, or YouTube channel. Create a group on LinkedIn or Facebook. It’s one of the most trusted channels today.

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Digital Marketing for Local Businesses: Few Tips to Be Successful

Valasys

This in turn will facilitate the process of customer acquisition by some positive word-of-mouth marketing (WOMM). LinkedIn is an extraordinary platform to interact with nearby customers just as other entrepreneurs. You can likewise join various groups on LinkedIn and Facebook to authenticate the presence of your local business nearby.

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AI for B2B Marketing: Roadmap for 2020

Valasys

They also inspire positive Word of Mouth Marketing (WOMM) by reflecting on the customer-centric approach of the marketers rather than a sales-driven perspective. According to research from HubSpot, email marketing is a preferred way of business communication & the year 2020 holds immense possibilities for growth.

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Three Ways to Optimize Your Email Marketing Campaigns

Valasys

This further helps the cause of customer retention, leads to repeat purchases and brand advocacy, and inspires positive Word-of-Mouth-Marketing (WOMM) which drives additional revenue for the brands. Read more on 8 Reasons Why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM).

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6 Tips to Evolve Your Content Strategy in 2020

Valasys

Hyper-personalized experiences are the key to win over customers & help not just in customer acquisition but, in turn, also bring more customers through positive word-of-mouth -marketing (WOMM) & a strong brand resonance across omnichannel. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM).

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How B2B Marketers can stay close to their Customers

Valasys

& content reflecting on positive word-of-mouth-marketing (WOMM). As the B2B customers across the globe are increasingly researching their buying preferences using the mobile device, optimizing mobile pages may provide B2B marketers with many opportunities that they might be struggling to launch into.

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11 Proven Ways to Use Event Marketing for Lead Generation

Valasys

The following insights from research by ATN EVENT STAFFING substantiate that event marketing actually helps you generate more leads and creates more opportunities for prospective sales: 91% of the customers accede that their positive vibes towards brands are considerably enhanced after attending events and having the experiences that follow.