Marketing Craftmanship

APRIL 19, 2012

LinkedIn has become an important business channel, not only for individuals to showcase their professional credentials, but also for companies seeking to promote their value proposition and to establish or manage brand awareness. Everything Counts in Brand Management.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 100

markempa

OCTOBER 21, 2013

Send emails that detail tactical how-to’s while the recipient has long been promoted to a position that requires more strategic, bigger-picture knowledge. Industry/SIC. Industry/SIC: 1. And, at worst, you’ll be labeled a spammer if you: Use the wrong name in the salutation or send to someone who has left the company. Revenue: 2.

Data Hygiene 120

Data Hygiene Work Management Marketing Management Vendors 120

Biznology

AUGUST 26, 2013

SIC or NAICS. Promotion history (record of outbound and inbound communications). Database marketing companies will sell you data elements that may be missing, most important among these being industry (in the form of SIC or NAICs codes), company size (revenue or number of employees, or both) and title or job function of contacts.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

Wondering Out Loud

AUGUST 24, 2009

When you engage in social media activities are you self serving or self promoting? Self Promotion: Promotion, including advertising and publicity, of oneself effected by oneself. Self Promotion: Promotion, including advertising and publicity, of oneself effected by oneself. Have you ever considered the difference?

Promotion 40

Promotion SIC Deliverability Social Networks 40

Marketing Insider Group

JUNE 3, 2010

Stay away from arbitrary boundaries like SIC codes and Revenue range or employee size. From numbers 4-6, I would add: Create, Optimize, Promote. Create content (blog, video, etc), Optimize that content for Search (titles, URLs, meta data), Promote Content on Social Media Networks (FB, LI, Twitter, etc). Wash, Rinse, Repeat.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Biznology

FEBRUARY 9, 2016

First, start with companies by industry (4-digit SIC or 6-digit NAICS code) and number of employees by standard ranges (i.e. Don’t promote the product/service in this soft offer, but rather focus on the problem or issue you can solve. Targeting and List Selection – 50-70% of success. 1-10, 11-25, etc.)

Direct Marketing 80

Direct Marketing Marketing Management B2B Marketing Paid Search Agency 80

Webbiquity

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily.

Linkedin 100

Linkedin Paid Content Tactics Tips 100