Customer Experience Matrix

AUGUST 6, 2014

But, as with the press release I described about yesterday, each new edition of the VEST report also requires me to write a promotional email for my house list. There’s a reason I’m not a professional copy writer, which is that I’m bad at it.

Marketing Automation Services 120

Marketing Automation Services Software Product Paid Search Agency 120

Customer Experience Matrix

JUNE 2, 2009

This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. Many other vendors let a user automatically jump to the LinkedIn or Jigsaw profiles of the prospect they are reviewing. CRM vendor RightNow offers something similar under the label of Cloud Links. -

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Customer Experience Matrix

DECEMBER 8, 2011

Links on the vendor names go directly to the vendor Web page or press release that described their social media capabilities. A standard set of features will emerge as the industry figures out what’s really important. The list below presents each vendor with a brief explanation of the table entries.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

SEPTEMBER 17, 2009

Apparently (and I’m taking Acxiom’s word on this), this data is publicly available from most social networks ( Twitter , Facebook , MySpace , LinkedIn , Plaxo and some more specialized ones) once you know someone’s email address. It's a different, and arguably more practical, approach to helping marketers take advantage of social media.

Social Media 120

Social Media Segmentation Marketing Management Media 120

Customer Experience Matrix

JULY 27, 2009

Here’s the press release. I saw a quick demonstration today of a new social media feature that Genius.com will release at the end of September. It generates short URLs that directly connect social media responses with Genius.com’s standard marketing and sales support features.

Social Media 120

Social Media Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

JANUARY 24, 2015

CRM includes opportunity tracking, unlimited user defined fields, and automatic search of Facebook and LinkedIn when new contacts are added; algorithms can automatically estimate the right number of points for different events to build a predictive lead score.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

APRIL 17, 2013

The system’s semantic engine reads structured texts such as management biographies and press releases, extracting entities and relationships but not trying to understand more subtle meanings such as sentiment. Clients specify blogs to follow, which receive similar treatment.

Automation 120

Automation Ideal Customer Profiles Salesforce.com Eloqua 120