Linkedin, Marketing Budget Creation, Twitter and Webcast

Making the Most of Your Webinars

The Effective Marketer

FEBRUARY 7, 2011

Take for instance the following: The average webcasts captures 441 registrants Attendee participation is usually 50-60% of registrations 15-30% of registrants are sales-qualified opportunities The numbers above should be enough for you to go back to your own metrics and see how you compare. What’s the ROI of webcasting?

Webinar Metrics

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads

B2B Content Marketing Trends in the Software Industry: CMI Survey Recap

KoMarketing Associates

MAY 1, 2013

Nearly all (99%) of software marketers surveyed are now using content marketing, according to report findings. More than half (53%) plan to increase their content marketing budgets this year and, on average, they’re allocating a little over a quarter (29%) of their overall budgets to content marketing.

Marketing Management

Marketing Management Marketing Budget Budget Programs Peer-to-peer

More Free Marketing Training

The Effective Marketer

SEPTEMBER 23, 2009

The link for the MarketingProfs Digital Marketing World online event is: [link] Meeting of the Minds Webcast Series Marketing NPV is one of those great little secrets of the web, because not many people know of them. That’s why I think their new webcast series has great promise. Please do the same!

Training

Training Planning Work Management Marketing Management

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

tools of the trade: webinars and online presentations

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so.

Marketing Automation Services

Marketing Automation Services Webinar Metrics Budget Programs Work Management

Killed By Powerpoint « The Effective Marketer

The Effective Marketer

AUGUST 25, 2009

The article from BBC News UK can be seen here: The Problem With PowerPoint Over the years I’ve read a number of books on effective presentations, listened to podcasts, and attended some presentations and webcasts. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Rehearse 5.

Planning

Planning Work Management Marketing Automation Services Marketing Management

Webinar Presentations That Suck « The Effective Marketer

The Effective Marketer

MAY 25, 2009

Some of the best webcasts I’ve watched were the ones where a moderator would interject at some points to feed a question that was relevant to the slide being presented or to make a comment that would help with a transition to the next section of the webinar. but this person can also interject during the presentation to create a dialog.

Webinar Metrics

Webinar Metrics Planning Work Management Effectiveness

B2B Content Marketing Statistics: 2012 Budgets, Benchmarks and Trends [Research Report]

Online Marketing Institute

DECEMBER 6, 2011

Many of the statistics and results are consistent with what we saw last year: 9 out of 10 organizations market with content marketing. On average, B2B marketers employ eight different content marketing tactics to achieve their goals. Marketers are using social media more frequently. LinkedIn: 39% increase.

Advertising Benchmark

Advertising Benchmark Budget Programs Marketing Report Statistics

90+ Important B2B Content Marketing Statistics

Zoominfo

JULY 11, 2018

In comparison, 86% of B2C marketers use content marketing ( source ). 37% of B2B marketers have a documented content marketing strategy, while 38% have a strategy without formal documentation ( source ). 62% of B2B organizations successful at content marketing have a documented strategy ( source ).

Statistics

Statistics B2B Marketing Marketing Budget Creation Planning

The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

JUNE 23, 2010

An example of this is the Twitter API. is popularly used to condense long URLs to make them easier to share on social networks such as Twitter. G Google Buzz - Google Buzz is a social networking and messaging tool from Google, designed to integrate into the company's web-based email program, Gmail. Bit.ly - Bit.ly

Paid Content

Paid Content Social Media Social Marketing Work Management

90+ Important B2B Content Marketing Statistics

Zoominfo

JULY 21, 2019

In comparison, 86% of B2C marketers use content marketing ( source ). 37% of B2B marketers have a documented content marketing strategy, while 38% have a strategy without formal documentation ( source ). 62% of B2B organizations successful at content marketing have a documented strategy ( source ).

Statistics

Statistics Marketing Budget Creation B2B Marketing Planning

How to build a winning pharma marketing strategy using digital-first events

SpotMe Blog

JUNE 29, 2023

We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. Read on to discover how to overcome the biggest pharma marketing challenges with events and how to create a successful pharma marketing plan.

Paid Content

Paid Content Webinar Metrics Marketing Budget Marketing Strategy

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity

OCTOBER 8, 2013

Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand. 31 Actionable Social Media Marketing Tips Based On Research by Heidi Cohen.

Social Media

Social Media Marketing Budget Social Marketing Budget Programs

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity

OCTOBER 8, 2013

Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand. 31 Actionable Social Media Marketing Tips Based On Research by Heidi Cohen.

Social Media

Social Media Marketing Budget Social Marketing Budget Programs

New Research Points the Way to Success in Your Content Marketing Strategy

Hinge Marketing

FEBRUARY 24, 2014

Webinars/webcasts. 4) Marketers are using more social media more often. In order of most common usage, the top seven sites were: LinkedIn. 5) Content marketing budgets are increasing. 6) More successful content marketers allocate more of the budget to content. On Twitter or LinkedIn?

Allocation

Allocation Marketing Budget Research Marketing Strategy

What the Future Holds for B2B Social Media Marketing

Online Marketing Institute

NOVEMBER 2, 2010

From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. Why are so many B2B marketers using social media, though?

Social Media

Social Media Enterprise Management Social Marketing B2B Marketing

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

NOVEMBER 12, 2013

7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S.

Paid Content

Paid Content Social Media Statistics Enterprise Management

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

NOVEMBER 12, 2013

7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S.

Paid Content

Paid Content Social Media Statistics Enterprise Management

B2B Marketing Zone

Making the Most of Your Webinars

B2B Content Marketing Trends in the Software Industry: CMI Survey Recap

Webinars

Trending Sources

More Free Marketing Training

Webinars

tools of the trade: webinars and online presentations

Killed By Powerpoint « The Effective Marketer

Webinar Presentations That Suck « The Effective Marketer

B2B Content Marketing Statistics: 2012 Budgets, Benchmarks and Trends [Research Report]

90+ Important B2B Content Marketing Statistics

The Ultimate Glossary: 101 Social Media Marketing Terms Explained

90+ Important B2B Content Marketing Statistics

How to build a winning pharma marketing strategy using digital-first events

21 of the Best Social Media Marketing Guides of 2013 (So Far)

21 of the Best Social Media Marketing Guides of 2013 (So Far)

New Research Points the Way to Success in Your Content Marketing Strategy

What the Future Holds for B2B Social Media Marketing

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Stay Connected