A High-Level B2B Marketing Budget Breakdown
Adobe Experience Cloud Blog
AUGUST 16, 2016
first-touch, last-touch, or multi touch attribution), but whichever you choose, seeing that end result can inform your budget decisions so you can allocate budget to the most effective channels. To understand what returns you should be seeing on your marketing investments, you need to start with focused campaigns based on your goals.
Let's personalize your content