The Forward Observer

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The Marketing Book Podcast: “Organic Social Media” by Jenny Li Fowler

The Forward Observer

She also manages MIT’s flagship X, Facebook, Instagram, LinkedIn, Threads and TikTok accounts. She is in charge of developing and executing Institute-wide social media initiatives and campaigns and provides social media consultation and direction for more than 250 departments, labs, and centers.

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The Marketing Book Podcast: “The Brand Benefits Playbook” by Allen Weiss

The Forward Observer

Listen to the Interview… Links… The Brand Benefits Playbook: Why Customers Aren’t Buying What You’re Selling–And What to Do About It by Allen Weiss and Debbie MacInnis (Amazon) The Brand Benefits Playbook (book website) Allen Weiss (LinkedIn) Allen Weiss (MarketingProfs) The Invisible Sale: How To Build a Digitally Powered (..)

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The Marketing Book Podcast: “Overdeliver” by Brian Kurtz

The Forward Observer

Listen to the Interview… Links… Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz (Amazon) Overdeliver (book website) Overdeliver (book bonus downloads) Brian Kurtz (website) Brian Kurtz (LinkedIn) The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your (..)

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The Marketing Book Podcast: “Social Media Strategy” by Julie Atherton

The Forward Observer

Listen to the Interview… Links… Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton (Amazon) Julie Atherton (LinkedIn) Small Wonder Consultancy B2B Social Selling Strategy: Connect with Customers, Build Relationships and Drive Sales by Julie Atherton Book Resources & Templates (..)

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The Marketing Book Podcast: “Content Marketing Strategy” by Robert Rose

The Forward Observer

Over the last ten years, Robert and his firm, The Content Advisory , have advised more than 500 companies, including McDonalds, Salesforce, Hilton, Facebook, UPS, Adidas, LinkedIn, KPMG, NASA, The Bill & Melinda Gates Foundation, and 15 of the Fortune 100.

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The Marketing Book Podcast: “High-Impact Content Marketing” by Purna Virji

The Forward Observer

About the Author Purna Virji is a globally renowned content strategist whose current title is Principal Consultant, Content Solutions at LinkedIn. This is an essential blueprint for ensuring the long-term success of your content marketing strategy to increase brand awareness, build relationships, and boost conversions.

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The Marketing Book Podcast: “The Perfect Story” by Karen Eber

The Forward Observer

Listen to the Interview… Links… The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber (Amazon) Karen Eber (LinkedIn) Karen Eber (website) The Growth Leader: Strategies to Drive the Top and Bottom Lines by Scott K. And, interesting fact – she has one brown eye and one green eye!