Rollworks

JUNE 3, 2018

Account-based marketing (ABM) is the latest strategy to improve your marketing ROI. According to ITSMA, 85% of marketers surveyed said that they believe account-based marketing outperforms other marketing efforts. Sure, your new implementation might show a marginal 5-10% increase in ROI. It even makes sense.

Account Based Marketing 40

Account Based Marketing Work Management Top of Funnel Marketing AI 40

Hinge Marketing

OCTOBER 4, 2013

More and more firms are coming to understand the power of content marketing. The logic is simple: leverage your website as a magnet for prospects by offering valuable educational materials, nurture leads over time, and position your firm as the thought leader. Why isn’t your stellar content attracting new leads?

Webinar Metrics 48

Webinar Metrics Marketing Strategy Marketing & Strategy Content Marketing 48

Convert

MAY 19, 2021

Images are one of the most important aspects of selling online. If you’ve been around marketing and CRO for a while, you might think of image optimization as improving your image loading speed. WEBINAR] Visual Attention Tracking: Are Your Users Looking Where They’re Supposed To? The problem? What Is Image Optimization?

Conversion Rate 59

Conversion Rate Paid Content Conversion Tips 59

Optinmonster

NOVEMBER 15, 2022

Are you looking for lead magnet ideas but need help coming up with a few that your audience would want? Lead magnets are the cornerstone to improving your conversion rates. Whether it be a discount or an eBook, your lead magnet can be the deciding factor in how many new leads you attract. What Is a Lead Magnet?

Sales Qualified Leads 145

Sales Qualified Leads Work Management Lead Scoring Lead Ranking 145

Marketing Insider Group

DECEMBER 8, 2020

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The Top B2B Lead Generation Strategies. 61% percent of businesses say that lead generation is their biggest marketing challeng e.

Lead Ranking 357

Lead Ranking Lead Generation Paid Content Lead Scoring 357

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

ClearVoice

AUGUST 29, 2022

Let’s explore the value of content in your businesses marketing strategy: Value of content in marketing: Why is content important? As your pages rank, your marketing campaigns will yield these meaningful results: Organic, long-term, relevant traffic. Recurring leads and sales. Cost of content marketing.

Lead Ranking 98

Lead Ranking Lead Scoring Paid Content Marketing Strategy 98

Scoop.it

NOVEMBER 2, 2021

What is content marketing? Businesses utilize blogs, eBooks, case studies, market research, videos, podcasts , and other types of content to attract, engage, and convert visitors to their websites. What do we mean by B2B content marketing strategy? There will be no marketing efforts. For whom are you producing content?

Paid Content 91

Paid Content CMS Development B2B Marketing Marketing & Strategy 91

Vidyard

FEBRUARY 2, 2021

The Number of User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.2 User-Generated Video Creation Trends by Industry 1.3.1 Average Number of User-Generated Videos Created Per Company By Industry 1.4 Average Number of User-Generated vs. Produced Videos 1.2 Video Marketing Strategy 2.2

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels. Choosing Your Social Networks.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

Single Grain

MARCH 27, 2020

Effective content marketing is a long-term strategy. Companies that enjoy the highest ROI on their content marketing investment typically publish quality content consistently over long periods. Dive Deeper: The Skyscraper Technique: How to Build High-Quality Backlinks to Your Content. 5) Ask Your Customers.

Paid Content 133

Paid Content Paid Search Agency Work Management Keywords 133

SnapApp

DECEMBER 22, 2016

And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. With so much noise online these days, finding sources of consistent high quality content can seem like searching for a needle in hay stack. Demand Gen / Lead Gen. Email Marketing. Account Based Marketing. Video Marketing.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. Want to learn marketing analytics?

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Single Grain

JUNE 10, 2021

Content is definitely the future of marketing. Check out these content marketing stats: Content marketing costs 62% less than traditional marketing and generates 3x as many leads. . 70% of marketers are actively investing in content marketing. 48 Content Marketing Tools by Category.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. Miro is an online whiteboard platform for distributed team collaboration. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. 2022 BEST SOFTWARE LIST.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and mid-sized market fit. We took that list and broke it down to winners For Mid-sized Market by the reviewer’s business size. We took that list and broke it down to winners For Mid-sized Market by the reviewer’s business size.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52