Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise? When was the last time you read a white paper that added real value to your research process?

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

AUGUST 13, 2014

Landing pages… White Paper… Free Report… etc. Phone calls and lead generations. On Monday mornings, for example, you log into your “Content Marketing Impact” account and get a free print out of how well your content has impacted readers: Blog…82%. E-newsletter 75%. Articles…56%.

Content Marketing 100

Content Marketing Planning Content Landing Pages 100

Writing on the Web

JANUARY 19, 2012

Which white paper or special report got good download rates? Where did your most qualified leads come from? What email promotional subject lines got the best open rates? Checkout this previous blog post for Subject Line Tips ). Which email newsletters titles got better open rates ?

Planning 100

Planning Marketing Plans Content Marketing Content 100

Writing on the Web

JANUARY 17, 2011

E-books, white papers and digital downloads. It will lead to more fascinating online stories in your content marketing. Online marketing today includes plenty of content in all forms, all of which communicate personality through stories: Web pages. E-newsletters. Social media profiles and updates. Video clips.

Content Marketing 100

Content Marketing Digg Ideal Customer Profiles Content 100