Marketing Insider Group

DECEMBER 7, 2020

Today, SaaS-based CRM platforms manage both the people involved as well as many of the tasks surrounding customer data, campaigns, lead states, pipeline value, and contract stages. Lead nurturing, sales, marketing, support and service, all play a role in CRM. For me it was mainly a data management tool. The above image makes it clear.

Top of Funnel 273

Top of Funnel Work Management Analysis Marketing Management 273

Online Marketing Institute

JULY 31, 2009

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

MARCH 23, 2015

He''s what I like to call a "Yoda of growth hacking" because he''s always coming up with fresh and inspirational ideas ranging from customer acquisition to word-of-mouth marketing and everything in between. He''s helped brands like Mint and Salesforce.com to improve their businesses. Growth Hacking Word-of-Mouth ".

Startups 28

Startups Word of Mouth Work Management Marketing Management 28

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

MarketingSherpa claims that online video is a close second to word-of-mouth communication when it comes to influencing key decisions. Convert casual interest into product curiosity to narrow your funnel and qualify your leads. Capture sales leads with longer form video. The world, at your ‘tech and call’.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Convince & Convert

MAY 4, 2010

For example, an organization that would have spent $5M over ten years on a traditional ERP or CRM application (bought from an on-premise vendor) may spend $1M on a SaaS alternative such as Workday or salesforce.com. Alternatively, an organization may use the open source LAMP stack and OpenOffice and save a great deal on software licenses.

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Hubspot

MARCH 9, 2011

This made sense in a world where sales reps controlled the whole sales process and word of mouth was muted by asymmetric information. Just last month, we generated over 30,000 leads through inbound marketing. Sign up for a free 30 day trial of HubSpot marketing software and start driving more leads to your website today.

SMB 28

SMB Google Marketing Automation Services Word of Mouth 28

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Hubspot

OCTOBER 27, 2011

a former sales director at Salesforce.com, and author of the Amazon best-seller, Predictable Revenue. Now that you've done your job and created inbound leads for your sales team, is that team truly optimized to handle them? So, should you give inbound leads to your outbound sales team?

Sales Qualified Leads 28

Sales Qualified Leads Lead Qualification Salesforce.com InsideView 28

Convince & Convert

JUNE 29, 2012

billion dollars later, Microsoft is playing in the social enterprise space alongside of salesforce.com and Oracle and others. ” He sort of spawned the whole word-of-mouth marketing concept. It’s because of him that the Word of Mouth Marketing Association started, but his blog is the best of all.

Enterprise Management 114

Enterprise Management Work Management Marketing Management Marketing Automation Services 114

Hubspot

JUNE 19, 2014

Examples: Salesforce.com, Google. A high bounce rate generally leads to poor conversion rates because no one is staying on your site long enough to read your content or convert on a landing page (or for any other conversion event). You can decide if a given action is a lead or a sale. CPL: Cost-per-Lead. Learn more here.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28