WriteSpark

MARCH 11, 2014

Based on my Webinar experiences lately, you may be abandoning valuable leads right at the point when you have their attention. Then, when the webinar recording is ready, you have another reason to contact those prospects again and encourage them to move from passive information gatherers to active leads for your salespeople.

Webinar Metrics 120

Webinar Metrics Leads Lead Marketing Qualified Leads 120

WriteSpark

MARCH 11, 2014

Based on my Webinar experiences lately, you may be abandoning valuable leads right at the point when you have their attention. Then, when the webinar recording is ready, you have another reason to contact those prospects again and encourage them to move from passive information gatherers to active leads for your salespeople.

Webinar Metrics 120

Webinar Metrics Leads Lead Marketing Qualified Leads 120

WriteSpark

APRIL 20, 2010

But more important is looking at the wording of those questions: Are they eliciting information or leading a response? Here's an example of a leading question: "Would you say you've saved at least 25% on parts inventory costs since implementing our product?" Then ask for the specific numbers or percentages for each type of savings.)

Allocation 120

Allocation Lead Scoring Lead Ranking Case Study 120

WriteSpark

JANUARY 9, 2013

Some years ago, I wrote a tutorial guide which my client used as the primary piece for attracting sales leads. This 36-page booklet became a perennial favorite among prospects and sales reps, prompting the client to make annual revisions for eight editions.

Planning 120

Planning Best Practices Content Paper 120

WriteSpark

JANUARY 9, 2013

Some years ago, I wrote a tutorial guide which my client used as the primary piece for attracting sales leads. This 36-page booklet became a perennial favorite among prospects and sales reps, prompting the client to make annual revisions for eight editions.

Planning 120

Planning Best Practices Content Paper 120

WriteSpark

SEPTEMBER 7, 2011

But if you can't use superlatives and absolutes, how will you stand out from the competition and attract the interest of prospects? In addition, new actions by competitors could quickly invalidate these claims. It can be done, but it means being careful about the copywriting in your promotional content.

Copywriting 120

Copywriting Best Practices Fulfillment Paid Search Agency 120

WriteSpark

SEPTEMBER 7, 2011

But if you can't use superlatives and absolutes, how will you stand out from the competition and attract the interest of prospects? In addition, new actions by competitors could quickly invalidate these claims. It can be done, but it means being careful about the copywriting in your promotional content.

Copywriting 120

Copywriting Best Practices Fulfillment Paid Search Agency 120