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Snapchat Discover Partners Are Driving Efforts to Explore Content in Non-App Spaces

Content Standard

Since launching Snapchat Discover in 2015, the social platform has been exploring methods of generating ad revenue without disrupting its carefully cultivated user experience, which is its greatest point of distinction from other social networking apps. For content creators, this could ultimately lead to greater exposure.

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Content Marketing for Engineers

Industrial Marketing Today

Call it P2P (Person-to-Person) marketing if you will. Studies have shown and my own experience confirms it that engineers prefer recommendations from their peers to reading something on a social network. And I agree that at the end of the day, marketing to engineers is still all about communicating with people.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing. B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. LinkedIn: The In Academy with Ron Nash.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing. B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. LinkedIn: The In Academy with Ron Nash.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing. B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. LinkedIn: The In Academy with Ron Nash.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing. B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. LinkedIn: The In Academy with Ron Nash.

article thumbnail

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing. B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. LinkedIn: The In Academy with Ron Nash.