markempa

JUNE 11, 2012

Tweet I just arrived at the Pre- Optimization Summit workshop in Denver and caught the end of Dr. Flint McGlaughlin’s Value Proposition Session. McGlaughlin revealed how one company clarified the value proposition of a landing page for a 201% increase in captured leads. The goal of the page was to capture a lead.

Lead Capture 120

Lead Capture Lead Scoring Lead Ranking Optimization 120

Unbounce

MARCH 8, 2023

Lead generation is the number one challenge for marketers today. Jessica Meher (@jessicameher) February 6, 2018 To generate leads, you need more than quality lead magnets and optimized lead gen landing pages. So: How do you come up with truly great ideas for lead generation campaigns? Let’s get cookin’.

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Scoring 52

KoMarketing Associates

JUNE 6, 2013

This year’s event includes six concurrent workshops the first day and five special summits covering Finance, Health, Manufacturing, Tech and Small Business. Marketingsherpa Lead Gen Summit. Search Engine Strategies San Francisco. Conference Dates & Location: September 10 – 13 in San Francisco, CA.

Conference 120

Conference B2B Marketing Planning B2B 120

Optinmonster

MARCH 13, 2024

Want to learn how to use digital marketing hacks to generate more leads? So how do you build a healthy lead generation pipeline to ensure rapid business growth? In this post, I’ll share 13 digital marketing tips that will give you a leg up over the competition and help you improve your lead generation.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

markempa

SEPTEMBER 30, 2013

Tweet I’m at MarketingSherpa Lead Gen Summit 2013 in San Francisco on day one, live blogging the Lead Management Workshop that features a dive into larger topics including lead capture, lead qualification and lead nurture. Key principles of lead management. The ideal customer profile.

Lead Management 120

Lead Management Lead Ranking Ideal Customer Profiles Lead Scoring 120

Valasys

DECEMBER 20, 2019

It also employed persona workshops to better understand the roles, pain-points, buying cycle relevance & content preferences of each individual involved in the decision-making process. The typical email campaigns fueled by addresses gathered from lead capture forms generated click rates of 2 – 3%.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59