Hubspot

OCTOBER 5, 2017

What's the difference between leads and prospects? Leads: Potential customers who have expressed interest in our company or services through behaviors like visiting our website, subscribing to a blog, or downloading an ebook. Goal: Determine quality of lead. Goal: Evaluate and qualify needs. What Is Prospecting?

Budget Programs 99

Budget Programs Top of Funnel Tools Work Management 99

SalesIntel

AUGUST 16, 2023

Companies like ZoomInfo and DnB used to be the go-to data intelligence platforms for thousands of salespeople, marketers, and recruiters. However, it should be in proportion with the value the platform brings to your sales prospecting such as data quality, accessibility to other data, and more. However, the industry is changing.

Zoominfo 52

Zoominfo SMB Enterprise Management Ideal Customer Profiles 52

Paul Gillin

JUNE 24, 2010

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. In fact, many of the most successful marketers aren’t that concerned with ROI at all. They include Indium Corp.,

ROI 50

ROI Paid Content Social Marketing Webcast 50

Vidyard

FEBRUARY 2, 2021

Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 What Video Customer Service Can Do for You 2. Getting Ahead with Video Customer Service 4.

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117

Single Grain

NOVEMBER 8, 2019

This post on discovering the right content for each stage of the marketing funnel has been updated for 2019. How much easier (and more profitable) would your life as a marketer be? So hard that most brands and marketers are lost when it comes to choosing the right kind of content. What Is a Content Marketing Funnel?

Top of Funnel 112

Top of Funnel Sales Management Marketing Funnels Paid Content 112