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How to Improve Your Email Newsletter

Anything Goes Marketing

Do you have an email newsletter? Many B2B and B2C companies produce a newsletter or newsletters that are geared to a specific audience or audiences. Here's the issue: How can you distinguish your newsletter from your competitors and take it to the next level? Email Newsletter 2.0 In the "new world" of web 2.0,

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Optimizing Lead Distribution for Higher Conversion

markempa

You need to qualify and examine each lead as if they are “sales-ready,” meaning they are ready to speak to a salesperson. You can find this ideal point in the relationship by leveraging lead scoring and lead qualification. Match leads based on product or industry vertical expertise.

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Salesforce.com Best Practices: Thought Leadership with David Taber, Author of Salesforce.com Secrets of Success

Adobe Experience Cloud Blog

David is the author of the new Prentice-Hall book, " Salesforce.com Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions. Nail down things like lead qualification criteria, sales stage trigger events, and probability-of-close percentages. Average time to convert.

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Top 20 Tweets from Sales 2.0 Conference

Smashmouth Marketing

productivity technologies" David Thompson, Genius.com #sales20. jillkonrath : Video in newsletters increases clickthroughs by 40% - per Mark Wilson, VP, Corp. damphoux : Brett Queener, salesforce.com - Sales 2.0 damphoux : Tom Barrieau, IDC demand generation / lead qualification largest segment of budgets right now #sales20.

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Top 20 Tweets from Sales 2.0 Conference

Smashmouth Marketing

Warren Buffet karlgoldfield : #sales20 is apparently being blocked by twitter we want to Tweet jillkonrath : Video in newsletters increases clickthroughs by 40% - per Mark Wilson, VP, Corp. sales20 damphoux : Brett Queener, salesforce.com - Sales 2.0 combines customer focused processes with Web 2.0 Mktg at Sybase. That's an eye opener!