LeadSloth

NOVEMBER 16, 2010

Often, this is based on product, company size, industry or sales channel (direct, partner, affiliate). An email marketing vendor found out that people searching for "newsletters" are less sophisticated than those who search for "email software" That's useful info to fine-tune your nurturing programs.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

Customer Experience Matrix

MARCH 18, 2009

I originally spoke with Treehouse Interactive in late January, but didn’t write about them because weren’t quite ready to talk about their Salesforce.com integration. It’s actually quite a long story, dating back to the company’s initial sales automation system in 1997, followed by its MarketingView demand generation product in 1999.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Enterprise Management 120

xiQ

APRIL 12, 2016

These revenue related wins go a long way in increasing the user base, bring in new ideas for product enhancement and most importantly fund growth into the future. Content discovered and curated in xiQ is leveraged through leading CRM and Marketing Automation platforms like Salesforce.com Pardot, Marketo, HupSpot, AutopilotHQ and MailChimp.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Curation 48

Adobe Experience Cloud Blog

NOVEMBER 27, 2009

The panel of experts included: Brian Vass, Sant Corporation; Robin Daniels, salesforce.com; Rasmus Mencke, salesforce.com; Wouter Hoeberechts, WorldMedAssist LLC; Paul Uppal, ActiveConversion. During the panel an audience member asked about the viability of newsletters as core pieces of marketing programs.

Email Marketing 48

Email Marketing ActiveConversion Salesforce.com Work Management 48

Vidyard

DECEMBER 18, 2014

Focus on Pipeline Michael explained that a lot of the focus for content marketing up until this point has been on increasing production. John’s viewed 85% of two webinars and more than 90% of three product videos? Let’s take a look at the key takeaways. Looks like you have yourself a well-qualified lead right there!

Top of Funnel 52

Top of Funnel Multi-Touch Attribution Lead Ranking Lead Scoring 52

Smashmouth Marketing

MARCH 6, 2009

productivity technologies" David Thompson, Genius.com #sales20. jillkonrath : Video in newsletters increases clickthroughs by 40% - per Mark Wilson, VP, Corp. damphoux : Brett Queener, salesforce.com - Sales 2.0 damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20. Analyze That."

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

Smashmouth Marketing

MARCH 19, 2009

Warren Buffet karlgoldfield : #sales20 is apparently being blocked by twitter we want to Tweet jillkonrath : Video in newsletters increases clickthroughs by 40% - per Mark Wilson, VP, Corp. sales20 damphoux : Brett Queener, salesforce.com - Sales 2.0 combines customer focused processes with Web 2.0 Mktg at Sybase. That's an eye opener!

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

Content Standard

JANUARY 21, 2015

History tells us that, when marketing software solutions, it’s more natural to talk product than what an audience actually cares about. Matt Wesson, Content Marketing Manager, Salesforce.com ( @mattbwesson ). While brand investment is increasing, there is still skepticism on the true value of content marketing.

Enterprise Management 40

Enterprise Management Marketing Management Software Content Marketing 40

Anything Goes Marketing

MARCH 24, 2009

At your own company there still may be plenty of interest for your products or services but companies may not have the budget to purchase from you which means longer sales cycles and missed forecasts. This can be in the form of a newsletter, webcast, blog or podcast.

Sales Management 100

Sales Management Top of Funnel Paid Search Agency Work Management 100

Hubspot

FEBRUARY 9, 2014

"They Said Email Was Dying": How BuzzFeed Revived the Email Newsletter. When it comes to email newsletters, BuzzFeed is one of the best. The site offers 14 different newsletters to cater to different interests, and all of its emails are mobile-optimized. How Salesforce Reached $3B in Revenue by Improving Management Productivity.

FAQ 28

FAQ Hubspot Salesforce.com Inbound Marketing 28

Hubspot

JULY 21, 2011

George Hu, Vice President of Marketing at Salesforce.com, will join Brian Halligan, HubSpot’s CEO and Co-Founder, to uncover sales and marketing secrets of the new social marketplace. Nowadays, people find about your product or services through a variety of platforms. What’s the Social Marketplace? Connect with HubSpot :

Salesforce.com 28

Salesforce.com Multi-Channel Hubspot Webinar Metrics 28

Anything Goes Marketing

NOVEMBER 27, 2006

SearchSpell Typo Search : Want to know if people search for your company or your products but make spelling errors? RSS Feeds Feed Advisor : If you're looking for web feeds to add to your website, newsletter blog or just for your personal research, consider checking this site out.

Paid Search Agency 100

Paid Search Agency Online Marketing Cost Per Click Tools 100

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Similarly, Microsoft Dynamics CRM’s website claims “familiar and intelligent marketing capabilities” that help you “market more effectively, improve productivity, and gain actionable insight into your marketing efforts”. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

NOVEMBER 2, 2010

For many of them, product trials are an important lead generation tactic. However, conversion rates of product trials are notoriously low. The goal of a product trial is to convince prospects that your product meets their needs. Product trials often appeal to a very specific group of people. Duration of the trial.

Conversion Rate 48

Conversion Rate Lead Nurturing Conversion Optimization 48

chiefmartech

APRIL 4, 2017

We have consulted with clients that use Salesforce.com (SFDC) for their CRM, and we were tasked with integrating their newly-purchased marketing automation platform (MAP) with it. Other emails, such as newsletters, can go out en masse at a scheduled day and time.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Webbiquity

JULY 10, 2018

Once that’s accomplished, the page should include some additional helpful information about your business, products or services, and customers, and help visitors determine where to go next. But for mature product categories, like email service providers, the emphasis is more on competitive differentiation.

Paid Content 212

Paid Content CMS Development Design Optimization 212

ClickZ

JUNE 20, 2019

With more options to market your product or service than ever before, marketers have a wealth of possibilities at their fingertips. What about email newsletters? 83% of B2B marketers distribute email newsletters with 40% stating these are critical to the success of their marketing strategy. Have those gone by the wayside?

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Marketing Management Email Marketing 101

Hubspot

FEBRUARY 24, 2012

As a reminder, a call-to-action is an image or text that prompts visitors to take action, such as subscribe to a newsletter, view a webinar, or request a product demo. You put your logo in a few pre-assigned areas, place your handouts in the stand, and display images of your product or service on your LCD TV. Be creative.

Trade Show 28

Trade Show Planning Landing Pages Work Management 28

Customer Experience Matrix

JANUARY 24, 2015

Hatchbuck workflow Hatchbuck is another all-in-one product for very small businesses. The system integrates via Zapier with ecommerce products. Hatchbuck was founded in 2011 and launched its product in 2013. It has taken the approach of providing only core features and making them as easy to use as possible.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Webbiquity

MARCH 9, 2017

Subscribe to your newsletter or blog, download a white paper or report, complete a brief survey, register for a webinar. Integrates with popular services like PayPal and Salesforce.com. 30: The 14 Best Personal Productivity Tools. #31: An easy-to-use WYSIWYG form builder. Pricing: free or $19/$39/$99 per month.

Landing Pages 187

Landing Pages Conversion Rate Optimization Conversion 187

Customer Experience Matrix

MAY 6, 2010

An RSS manager lets visitors subscribe to selected items, simplifying programs such as newsletters. Genoo maintains only one score per lead – a big problem for companies that want to score leads against different products, but a limit that Genoo shares with many other demand generation products.

Small Business Marketing 120

Small Business Marketing Marketing Management Planning Paid Search Agency 120

Vidyard

DECEMBER 5, 2017

Improve productivity, boost SEO performance and simplify Closed Captioning. Free Automated Transcription: Automate the creation of audio transcripts for every video in your library while ensuring those transcripts are applied to your website metadata.

Marketing Qualified Leads 62

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 62

Vidyard

DECEMBER 5, 2017

Improve productivity, boost SEO performance and simplify Closed Captioning. Free Automated Transcription: Automate the creation of audio transcripts for every video in your library while ensuring those transcripts are applied to your website metadata.

Marketing Qualified Leads 54

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 54

Vidyard

DECEMBER 5, 2017

Improve productivity, boost SEO performance and simplify Closed Captioning. Free Automated Transcription: Automate the creation of audio transcripts for every video in your library while ensuring those transcripts are applied to your website metadata.

Marketing Qualified Leads 50

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 50

Lead Liaison

JULY 18, 2018

This is where you gonna have product demonstrations. If you have a newsletter, you know talking to your newsletter subscribers can be a great way of doing that. I even have a checkbox field here for Product of Interest. They can select multiple products if they need. We tend to have handouts for everyone.

Work Management 48

Work Management Marketing Management Lead Management Webinar Metrics 48

Customer Experience Matrix

APRIL 14, 2009

Sadly, some vendors didn't get the memo and have built products that straddle my categories. The campaigns themselves can contain multiple events such as trade shows, Webinars, newsletters and surveys. LeadLife has existing integration Salesforce.com and could connect with other CRM systems via the system API. Consider LeadLife.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120

Online Marketing Institute

JUNE 30, 2009

When too much marketing fluff or too many industry words are used, it is hard for others to get the gist of the product or service. In the B2B industry, buyers will check out multiple options, so make sure to inform your audience why your product is the best. Define your product or service in a simple, straightforward way.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

Lead Liaison

MARCH 7, 2018

For the micro conversion, that would be any email or newsletter sign up, a gated content download or request for more information, schedule an appointment. So they started on homepage and then they moved through a couple of product pages and then finally, the Contact Us page. And that brings us to the micro versus macro conversions.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

Online Marketing Institute

JULY 31, 2009

While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. The lead management vendors are developing one-to-one email capabilities that help sales people be more consistent and productive. Thanks again.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Paul Gillin

JUNE 24, 2010

Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. The basic features of the free Google Analytics service match the capabilities of products that cost thousands of dollars just a few years ago. A good CRM system is essential. Reputation.

ROI 50

ROI Paid Content Social Marketing Webcast 50

B2B Marketing Zone Posts

DECEMBER 1, 2010

Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer Service Professionals, Product Managers. There is now a Product and Services tab that lets you feature everything about your company and what you sell. The six choices included: product line. an email newsletter). Essentially.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40