Hinge Marketing

MAY 20, 2019

An RFP is sent out to a broad swath of prospective service providers. Eventually, someone who has had exposure to the firm and needs the firm’s services sets up a meeting to learn more. It may take many weeks or months before the relationship matures and a decision is made. Or a business is in need of a particular service.

Planning 92

Planning Marketing Plans Service Content Marketing 92

Marketing Interactions

MARCH 22, 2022

It’s worth considering, as the former could mean you’re fulfilling an RFP requirement rather than first choice. This either indicates they’ve learned about the problem elsewhere or they haven’t grasped the true potential and commitment necessary on the path from problem to solution. For instance: What outcomes are most important to them?

Work Management 62

Work Management Marketing Management Ideal Customer Profiles Sales Qualified Leads 62

Circle Studio

SEPTEMBER 5, 2017

In the A/E/C industry, that means that up until the time a client is ready to issue an RFP, ask for a bid, or discuss the scope of their project, they’re not all that interested in being sold. Set up lead nurturing “drip” campaigns for specific prospect types, leveraging the content created for the buyer’s journey.

Work Management 68

Work Management Marketing Management Account Based Marketing Marketing Automation Services 68

Adobe Experience Cloud Blog

APRIL 11, 2016

He then shares these options with a few internal stakeholders, and together they decide who to include in their RFP, or (depending on the price point of the product and/or internal structure of the company) which to buy. With the shift in buyer behavior, responsibilities that once fell to sales now fall to marketing.

B2B Marketing 48

B2B Marketing B2B Thought Leadership Marketing Automation Services Planning 48

Hubspot

JUNE 28, 2016

The inbound strategy also consists of marketing automation software integration, website design, SEO, social media, email marketing, and lead nurturing, among others. 9) “Marketing is not needed in an RFP-driven industry.”. Relying on RFP-driven sales can be discouraging. But content is only one piece of the puzzle.

Marketing Automation Services 53

Marketing Automation Services RFP Word of Mouth Planning 53

Hinge Marketing

DECEMBER 22, 2015

It is far too easy to get caught up in RFP responses, conference and awards submissions, and all of the other maintenance-oriented tasks that fall to the marketing department. Our Lead Nurturing Guide for Professional Services explains how you can craft a powerful lead nurturing strategy for your firm, so you can turn leads into clients.

Work Management 48

Work Management Marketing Management Planning Paid Search Agency 48

Hinge Marketing

OCTOBER 22, 2015

It’s no secret that many key decisions are often made well before the RFP even goes out. Check out our free research-based book Inside the Buyer’s Brain to learn how your business development team can close more leads by understanding what the buyer really wants. How Hinge Can Help.

Lead Ranking 48

Lead Ranking Lead Scoring Work Management Marketing Management 48

Hinge Marketing

MARCH 14, 2016

An RFP is sent out to a broad swath of prospective service providers. Eventually, someone who has had exposure to the firm and needs the firm's services sets up a meeting to learn more. It may take many weeks or months before the relationship matures and a decision is made. Or a business is in need of a particular service.

Planning 48

Planning Marketing Plans Service Content Marketing 48

Adobe Experience Cloud Blog

JULY 18, 2012

Make sure that you take the time to identify the personas (executive, power user, mid-level manager) in the middle of your funnel and provide them with tailored diets of content with relevant messaging (buyers guides, RFP templates, industry information). Create specific lead nurturing campaigns for different personas.

Top of Funnel 48

Top of Funnel Marketing Automation Services Marketing Automation Automation 48

Strategic-IC

NOVEMBER 27, 2019

This success can be seen in everything from the social selling campaign where we plugged sales teams into our systems to automate part of the process through to the relationship with the SDRs and lead nurturing. Jo: We recently had this question from our New Logo team who were actually answering an RFP, so already in that process.

Account Based Marketing 15

Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 15

thePoint

MAY 25, 2018

This means that one of the primary functions of marketing today, is to reach those buyers as they search out information and get them engaged in a relationship with your sales team to impact their search and requirements before it just turns into an RFP. You don’t want sales just answering RFPs blindly to people they don’t know!

B2B Marketing 40

B2B Marketing Sales Qualified Leads Personalization Planning 40

B2B Marketing Zone Posts

FEBRUARY 2, 2010

9 tips for running a more considerate procurement (RFP) process - Confluent Forms , January 14, 2010 We’ve been on both sides of the procurement process and have seen more than our fair share of RFPs. With this background in mind we’ve put together our top 9 tips for running a more considerate procurement/RFP process.

Work Management 40

Work Management Marketing Management B2B Marketing Marketing Automation Services 40

Biznology

OCTOBER 27, 2016

Many deals happen without an RFP, and if you are not personally connected, you risk missing opportunities. We then select the right marketing technologies and assemble them into a marketing tech stack that provides a single data view of the customer throughout the cycle, and that automates the lead nurturing and scoring process.

Demand Generation Agencies 80

Demand Generation Agencies Marketing Budget Marketing Automation Services B2B Marketing 80

Hinge Marketing

APRIL 6, 2017

Skip the RFP. RFPs actually make it harder to find a good fit. Most RFPs get them wrong, are over specific, or overly general. You see, RFPs make it hard to evaluate a firm’s intangibles — their personality, true expertise and other important attributes. And third, many great firms simply won’t respond to RFPs.

Work Management 89

Work Management Marketing Automation Services Marketing Websites Marketing Management 89

Albacross

JULY 17, 2018

Lead generation ? Lead scoring? Lead nurturing? You essentially automate all your time-consuming, tedious tasks including: Researching leads. Scheduling appointments with leads. Nurturing leads. Following up with leads. More Effective Lead Nurturing. Lead nurturing.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management B2B Marketing 40

Anteriad

APRIL 25, 2023

Lead scoring A methodology used to rank prospects against a scale that represents the perceived value each lead represents to the organization. The resulting score is used to determine which leads a receiving function (e.g., Pipeline marketing The sometimes-long path customers take from lead to customer.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Lead scoring A methodology used to rank prospects against a scale that represents the perceived value each lead represents to the organization. The resulting score is used to determine which leads a receiving function (e.g., Pipeline marketing The sometimes-long path customers take from lead to customer.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84