accelerate agency

DECEMBER 11, 2022

The Software as a Service (SaaS) market is a vibrant and growing sector. For the SaaS companies themselves, they gain the advantage of sales cycles that provide regular recurring revenue streams. To find relevant sections quickly, please use the menu below: The ultimate goal: Align sales behaviors and business objectives.

Planning 52

Planning Top of Funnel Practices Enterprise Management 52

Binary Demand

APRIL 1, 2024

[ps2id id=’introduction’ target=”/]B2B marketers face a multitude of challenges that demand innovative solutions and strategic foresight. This stands among the biggest B2B marketing challenges. This consolidation is often necessary to adjust to diminished headcounts or reduced investment.

B2B Marketing 98

B2B Marketing Planning Work Management Marketing Management 98

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Market size analysis.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Hubspot

MAY 28, 2012

Planning meetings and informal discussions go a long way toward repairing the rifts between sales and marketing, but both teams need to see the impact of those conversations to really establish trust. Tip # 1: Focus on Both Lead Quality and Quantity. Tip #2: Nurture Leads That Aren't Sales-Ready.

Work Management 28

Work Management Marketing Management Lead Management Lead Scoring 28

LEADership

SEPTEMBER 11, 2015

In the case of Sales vs. Marketing, the ‘disconnect’ or dysfunctional system has worsened in many organizations. We have previously analyzed why sales people don’t follow up on the leads provided by marketing. But it doesn’t prove anything and these numbers don’t translate into leads!”. Click To Tweet.

Lead Ranking 40

Lead Ranking Top of Funnel Marketing Qualified Leads Sales Qualified Leads 40

Hubspot

NOVEMBER 7, 2023

You know you need a CRM, but there are hundreds of CRMs and hundreds more features available. This CRM best practices guide will walk you through how to evaluate a CRM, from how it will help your business and how to map your needs to core features. What is CRM? What are the benefits of CRM?

CRM 70

CRM Sales Management Work Management Marketing Management 70

Single Grain

AUGUST 7, 2019

Do you feel like your marketing campaigns are falling on deaf ears? And even worse: nobody is purchasing — which means you’re wasting precious revenue on marketing strategies with low ROI. As a marketer, you need to rely on testing different messages for different audiences to increase sales. Click To Tweet.

Buyer Personas 111

Buyer Personas Template Top of Funnel Work Management 111

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Affiliates commonly use organic search rank and PPC marketing.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Affiliates commonly use organic search rank and PPC marketing.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117