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Navigating CTV Advertising: Taking Control in a Fragmented Landscape

Choozle

Unlike traditional linear television, where advertisers can reach broad audiences through a handful of major networks, CTV spans numerous platforms, apps, and devices. A key contributor to strategic business planning, with expertise in leading, managing, and developing long-term growth plans and digital transformation.

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Content Syndication: What you Need to Know to be Successful

PureB2B

Those involved in content marketing know the importance of diversified strategies to expand reach , increase sales leads, and generate brand awareness. Syndications’ roots begin in broadcast television. Content syndication is a critical technique that can re-energize your digital marketing campaigns.

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Content Syndication: What you Need to Know to be Successful

PureB2B

Those involved in content marketing know the importance of diversified strategies to expand reach, increase sales leads, and generate brand awareness. Syndications’ roots begin in broadcast television. Content syndication is a critical technique that can re-energize your digital marketing campaigns.

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B2B’s Problem with Pay-Per-Click: Three Things You Need to Know

ANNUITAS

People are still searching on things like “Marketing Automation,” but they are also searching on things like “Marketing Automation impact on Lead Management” much more frequently – and that type of search is more likely to yield a Buyer that is doing serious research and is possibly ready to engage with a vendor.

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What Galileo Can Teach Marketers About Lead Generation

Adobe Experience Cloud Blog

This can also apply to radio, television and other “ancient” lead generation methods. Two final pieces of lead generation experimentation advice of note. The latter will help you determine return on investment for your lead generation and lead management experiments. Try a New Approach to Social Media.

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Marketing no longer gets a pass – inspiration from Marketo CEO Phil Fernandez

Adobe Experience Cloud Blog

For example, nobody nowadays would go to buy a television without researching online or finding reviews on social media as third party validation. First, try to understand what lead investments are actually paying dividends and start to do more of what works and less that doesn’t. However, this is changing because buying is changing.

Marketo 48
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CEO Perspective: Marketing as a Revenue Driver

Adobe Experience Cloud Blog

Marketo’s CEO, Phil Fernandez, was one of the inaugural speakers for SLMA Radio, the Sales Lead Management Association’s (SLMA’s) weekly show bringing you the voice of industry leaders. Start to measure what works with a lead management system. However, this world is changing because buying is changing.