ANNUITAS

MARCH 1, 2016

Elasticity looks at the probability that interacting with a given content offer or engagement channel will lead to a given outcome (e.g., Your KPIs should be focused on outcomes and the alignment of key demand process elements, such as how your content marketing model is interacting with your lead management framework.

Demand Generation 100

Demand Generation Demand Elasticity Analytics 100

Biznology

JANUARY 23, 2013

Internal databases populated from billing systems, lead management systems, and website registration systems. Their process begins with constructing an ideal buyer persona by analyzing the client’s best customers, which can be executed by uploading a few hundred records of name, company name and email address.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

Marketing Insider Group

JANUARY 24, 2013

Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. 20+ years in B2B direct marketing, demand gen, and lead management. Provide expertise in buyer research, buyer personas, and marketing/sales effectiveness to achieve revenue growth.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Adobe Experience Cloud Blog

NOVEMBER 2, 2010

We are excited to have Jep Castelein of popular lead management and marketing automation blog, Lead Sloth , contribute a guest blog post. Read below to find out the best ways to optimize your conversion rates using lead nurturing: A lot of early adopters of Marketing Automation systems are in the technology industry.

Conversion Rate 48

Conversion Rate Lead Nurturing Conversion Optimization 48

Adobe Experience Cloud Blog

FEBRUARY 3, 2012

Are the SLAs associated with lead handoffs being adhered to? Do you have personas defined and content to support each stage of your revenue cycle? How do we integrate revenue performance management and marketing metrics into our processes?” “Why Why is that process not working between Marketo and Salesforce.com?”

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Enterprise Management Work Management 48

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010 Today, in most B2B companies, the marketing departments engage in Lead nurturing programs. Lead nurturing in fact becomes an integral part of the Lead Management process for those companies which use Marketing Automation solutions.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40