KoMarketing Associates

MAY 1, 2017

Marketing and sales professionals are spending time and energy generating leads, but new research suggests that they are not always in the best position to take advantage of these new opportunities. A total of 57 percent of respondents said that they were doubtful that their lead workflow was creating an ideal customer experience.

Lead Management 120

Lead Management Customer Surveys Sales Qualified Leads B2B Marketing 120

KoMarketing Associates

MAY 17, 2017

New research suggests that marketers are fairly confident in their existing strategies, and they are working closely with sales to achieve their objectives. Out of all of the marketers surveyed, nearly half (44 percent) also said that their marketing team was generally aligned with sales, and 22 percent said they were tightly aligned.

Marketing Report 120

Marketing Report Marketing & Strategy Marketing Strategy Effectiveness 120

KoMarketing Associates

APRIL 25, 2013

Lead generation is at the top of almost every B2B marketer’s responsibility list. Generate more leads, generate better leads, and improve the rate to which lead opportunities turn into closed wins for the sales teams. Marketo is considered a leader in the lead management / marketing automation industry.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

KoMarketing Associates

MAY 1, 2013

Lead generation is the highest ranked goal (82%) for software marketers, according to the report findings. Lead management/nurturing (66%). What About Goals? Software marketers also consider the following to be top priorities: Brand awareness (80%). Thought leadership (79%). Customer acquisition (78%). When the Going Gets Tough.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

KoMarketing Associates

AUGUST 8, 2013

We have a client that offers a lead management tool. In thinking about the term “lead management”, what type of content should we be creating and targeting? Because at the end of the day, it’s not having content that matters, it’s having content that drives sales that matter.

Top of Funnel 120

Top of Funnel B2B Content Advertising Funnels 120

KoMarketing Associates

APRIL 29, 2020

We’ll also take a look at how content influences both the B2B buying purchase process and customer retention after the first sale. Curb the sales messages. 96% of respondents in DemandGen’s 2019 Content Preferences Study said, “B2B vendors could improve the quality of content by curbing the sales messages.”.

Top of Funnel 217

Top of Funnel Work Management B2B Marketing Management 217