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5 Ways to Expand Lead Nurturing Beyond the Inbox

The Point

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. The post 5 Ways to Expand Lead Nurturing Beyond the Inbox appeared first on The Point.

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21 Tips & Other Impressions from the Marketo User Summit

The Point

As a Marketo agency partner, I attended along with colleagues from Spear Marketing Group to greet clients, talk shop, and hear how other companies – including Marketo themselves – are putting technology to use in the service of improved lead management. You can’t nurture people exclusively through email.

Marketo 100
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6 Steps for Building an Effective Lead Development System

PureB2B

Start by laying a foundation for change management, then concentrate on the key components of lead qualifying, lead routing, lead nurturing, and proactive content to create a long-term lead development framework. Develop and implement a lead management system.

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The 50 Best Startup Tools For 2016

Marketing Insider Group

ToutApp – For automating and scaling your lead nurturing & sales processes. Help.com – For customer support and lead management. YouTube – For entertainment and miscellaneous education. Yesware – For automating and scheduling email communication. Data/Analytics Tools. Each offers something a little different.

Startups 100
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Marketing Automation in Action: Houston, we have Revenue!

Adobe Experience Cloud Blog

by Liz Smyth Imagine being able to automate the routine and repeatable tasks associated with lead nurturing , lead scoring and lead management. See the view from Mission Control here or on YouTube , enjoy! Well, that’s the reality! What do you think?

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What to do with a New Lead

PureB2B

Don’t let the lead go cold. On YouTube, there are always links to related videos or a similar video coming up on auto play. Just like the YouTube videos mentioned earlier, you need to point leads towards offerings that fall within their interests. Offer Something Else. Offer Something Else. Gather Intelligence.

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Is Anyone Leading Lead Management?

ViewPoint

Sales Lead Management is a complicated process. Sales lead management is a tough subject to truly get your arms around. There are dozens of outside vendors who say they manage some portion of the sales lead process and more than two dozen internal departments that contribute to the process and the decision making.