KoMarketing Associates

MAY 1, 2013

According to the research, software marketers are using an average of 14 content marketing tactics, most notably including: Social media (excluding blogs) (93%). Webinars/webcasts (88%). YouTube (69% vs. 61%). However, software marketers use Google+ (33% vs. 39%) and Pinterest (21% vs. 26%) less than their B2B peers.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Online Marketing Institute

DECEMBER 23, 2010

Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. Good leads. Quality leads. Both Pay Per Click Advertising (PPC) and Buyer Hubs/Lead Generation sites offer opportunities to cap the Cost Per Lead and gain some control (which is not as easy in other media, save Direct Response.)

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Online Marketing Institute

DECEMBER 23, 2010

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

SpotMe Blog

JUNE 29, 2023

By sponsoring healthcare events, pharma companies can raise awareness of their drugs through presentations, distribute samples and marketing materials, and network with professionals. Digital marketing channels are the fastest-growing area of pharma marketing.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

Webbiquity

OCTOBER 16, 2012

( V3 Integrated Marketing ). V3 Integrated Marketing ). Looking at five leading social networks (Twitter, Facebook, YouTube, Google+ and Pinterest), Fortune 100 company names are mentioned more than 10 million times per month. YouTube and Video Marketing Trends. Digital Buzz Blog ). Digital Buzz Blog ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Single Grain

AUGUST 22, 2023

Spending and ROI SaaS companies spend between $342,000 and $1,090,000 per year on content marketing. 0101Marketing ) Content marketing costs SaaS businesses 62% less than traditional marketing. DemandMetric ) Content marketing produces 3X better lead generation results than traditional marketing.

Statistics 98

Statistics Paid Content Webinar Metrics Marketing & Strategy 98