ViewPoint
FEBRUARY 7, 2012
In the first article on marketing analytics , I discussed the best-practice processes involved in the review, assessment and continuous enhancement of sales lead generation programs to achieve improved results. Example 1: A shift in scoring criteria drives higher results. 10% of qualified leads converted to sales opportunities.
ViewPoint
DECEMBER 16, 2010
” In this seven-part series, we’ve taken an in-depth look at the “processes, practices and systems” that are widely recognized as “improving an organization’s performance and efficiency” in the area of sales and marketing lead generation. Part 1: Agree on Lead Definition.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
DealSignal
NOVEMBER 9, 2022
Many B2B marketers face this problem – the launch of a new campaign is hindered by stale or even simply inaccurate leads. All this makes targeting a challenge – but lead enrichment is there to help you follow closely what’s going on with your pool of prospects. Table of Contents What is Lead Enrichment? Why Enrich Leads?
Biznology
JULY 31, 2015
Lead qualification is one of the primary jobs for B2B marketers, and a great deal of time and money is spent on this step of the sales cycle. Now that I’ve stated the obvious, I see both good and bad lead qualification processes in the market. Which leads me to 5 Do’s and Don’ts of B2B lead qualification.
Biznology
AUGUST 19, 2015
Following my last blog on lead qualification, I received some great comments and several questions as to whether lead qualification differs for trade show leads. Yes, it does, and here is a revision of my last blog specifically addressing trade show lead generation and qualification. Speed Kills The Competition.
The Point
MARCH 22, 2017
To be information of value, that same content needs to be useful, and at a very fundamental level it needs to tell the reader something he or she doesn’t already know. No offer, no value proposition, no call to action, nothing that tells me what the writer wants me to do, and why, and how. Sounds obvious, right?
The Point
MAY 30, 2014
Over at the IDC Technology Marketing Blog , analyst Sam Melnick posted an article recently with the intriguing title: “Are Ad Agencies Keeping Pace with the Marketing’s (sic) Massive Digital Uptake? In practice, however, achieving a true, closed-loop demand generation engine requires a high degree of planning and experience.
Expert insights. Personalized for you.
120 
Let's personalize your content