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How to Create a Custom Marketo Popup (The Easy Way)

Optinmonster

Are you looking for a quick and easy way to create a custom Marketo popup that converts? Popups can turn your company’s website into a lead generation machine. Customizations might require custom code or expensive software. Why Create a Custom Marketo Popup. How to Create a Custom Marketo Popup.

Marketo 81
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35 Best Lead Generation Software & Tools for Targeted Leads

Optinmonster

And at the end of the post, we’ll also share the top 5 qualities you should be looking for in any lead generation software you choose. What Is a Lead Generation Software/Tool? These are called “leads” and usually come from your website or other online sources. Why is this important? Sales Tools.

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The 22 Best Virtual Event Platforms

Webbiquity

As virtual meetings have become the norm, innovative software developers are pushing the technology forward in some amazing ways. Leading Edge Virtual Event Platforms. Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. Total reviews: 339. Average user rating: 9.53 (out of 10).

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Top 10 marketing automation tools every marketer must have

ClickZ

In order to pick the most apt tool, marketers will need to keep in mind the usability, pricing, ease of integration, capabilities around email, social media, content, ecommerce, CRM and sales competencies, while choosing the right marketing automation software. Perfect for: Driving lead management. Perfect for: Content Marketing.

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Enhancement Round-Up Q4 2020

Lead Liaison

Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform. As always, please feel free to contact your Lead Liaison Representative with any questions about the enhancements below. Games have been updated to launch in optional “no lead capture” mode.

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Did martech break B2B marketing?

Martech

I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM. We were doing it all back then, with very little playbook guidance: Lead magnets. Lead capture forms. Lead scoring. Lead ranking. Lead routing. Lead nurturing.

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Making the Most of Modern-Day B2B Marketing Automation

PureB2B

A common challenge in the B2B demand generation world centers around the balance of automation and reporting software. Both of which are tools used in conjunction with your marketing campaigns, meaning your day is mostly full of software management instead of strategic planning. Why Marketing Automation? Productivity. Acquiring Data.