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Four Predictions About the State of SEO in 2017

Webbiquity

As we reflect on the major events in the world of SEO in 2016, web marketers need to evaluate how the changes will impact the SEO strategy through the rest of 2017. Previously, SEOs had focused more on the authority of sites to improve the amount of pagerank that would help to rank the site for its desired keyword.

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Topical SEO: 7 Advanced Concepts of Link Relevance & Google Rankings

Moz

Most marketers understand that links to websites count as “votes” on the web. This is the popularity part of Google’s algorithm, described in the original PageRank patent. In the beginning, there was the original PageRank patent , which changed the way search engines worked. Topic-sensitive PageRank. Anchor text.

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#SMMW17: Hot Topics and Top Influencers

Onalytica B2B

Social Media Marketing World 2017 (SMMW17) was a wonderful event where over 200 speakers and over 3000 attendees from over 50 different countries around the world descended on San Diego to create a historic event for social media marketers. Leading social media marketers travelled to #SMMW17 learn about best practice in the industry.

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MWC 2016: Top 100 Influencers and Brands

Onalytica B2B

Beautiful, aggressively-priced mid-range phones from China; Huawei preparing to bulldoze its way into the Western market; and awesome VR demos all over the place. Marketing Directo. These trends may not quite crystalise this year, but certainly within the next 24 months. <re/code> 8.56. Rory Cellan-Jones. Stephen Shankland.

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Social Selling 2016: Top 100 Influencers and Brands

Onalytica B2B

Social media has already revolutionized traditional marketing, and with over 76% of buyers feeling ready to have a social media conversation, it is set to do the same thing for traditional selling. The marketing and social professionals who grasp social selling will be the winners in the new digital world.” SEO Web Marketing.

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Beauty Bloggers: Top 100 Influencers and Brands

Onalytica B2B

Throughout my six years of beauty blogging I’ve gained many skills when it comes to digital marketing which ultimately lead to me working in the industry professionally.” Influencer Marketing campaigns generate impressive results, the average earned media value (EMV) from US influencer marketing programs was 1.4

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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. Each technique is a valuable way to reach your target audience, but they both require careful attention to optimize so that marketing can start benefiting from them. That seriously limits your keyword targeting opportunities compared to SEO.

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