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You’re doing SEO wrong: it’s all about authority

Biznology

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. They did the keyword research. Your content can be indexed by Google for the keywords it contains. They built the content.

SEO 217
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SEO Isn’t Mystical

SugarCRM

PageRank (PR): Google assigns every website a value between 0 and 10 (with 10 being the best), this value is known as your PageRank (though it often appears as PR). Your PageRank value is based on factors like link popularity and trust that Google uses to determine where your website ranks on its search engine results page (SERP).

SEO 50
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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

That seriously limits your keyword targeting opportunities compared to SEO. If you host a blog on your website, you can target all sorts of long-tail keywords related to questions people ask about your industry. To see what keywords you’re already ranking well for, you can use SEMRush. Quick results.

PPC 40
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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

That seriously limits your keyword targeting opportunities compared to SEO. If you host a blog on your website, you can target all sorts of long-tail keywords related to questions people ask about your industry. To see what keywords you’re already ranking well for, you can use SEMRush. Quick results.

SEM 40
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Glossary: 24 SEO Terms Marketers Should Know

Hubspot

Jargon alone should not stop you from making your site the powerful marketing tool it can be. A link from another site will improve your SEO, especially if that site has a high PageRank. Keyword - A word that a user enters in search. Long tail keyword - An uncommon or rarely used keyword.

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40 Essential SEO Terms Marketers Should Know [Glossary]

Hubspot

Jargon alone shouldn't stop you from making your site the powerful marketing tool it can be. A link from another site will improve your SEO, especially if that site has a high PageRank. Keyword - A word that a user enters in search. Page titles should contain keywords related to your business. 40 SEO Terms You Must Know!

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Best of 2008 - SEO Tools, Part 1

WebMarketCentral

Looking for an easy-to-use backlink checking tool (or two) for SEO? How about tools for checking search engine rank, grading the SEO efforts on a website, developing an optimized keyword list, and link building? Or tools to help evaluate your competitors' online marketing strategies?