article thumbnail

Demand Generation: Content to Create a Commitment

PureB2B

As Michael Brenner puts it, demand generation strategies are as complex as a “7,000-piece jigsaw puzzle [1].” This should lead marketers to improve data segmentation and ROI measurability when talking about improving lead quality. Most Effective Tactics for Generating Leads.

article thumbnail

Demand Generation: Content to Create a Commitment

PureB2B

As Michael Brenner puts it, demand generation strategies are as complex as a “7,000-piece jigsaw puzzle [1].” This should lead marketers to improve data segmentation and ROI measurability when talking about improving lead quality. Most Effective Tactics for Generating Leads.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

We checked the companies out with the LeadLander Jigsaw link, and were able to identify 2-3 marketing contacts per company. The Jigsaw link is very nice, especially if you have an unlimited Jigsaw license, like Green Leads. Definite ROI for our 2 appointments (3 days for $15, 2 meetings, $7.50 Presto.Leads!

article thumbnail

Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

We checked the companies out with the LeadLander Jigsaw link, and were able to identify 2-3 marketing contacts per company. The Jigsaw link is very nice, especially if you have an unlimited Jigsaw license, like Green Leads. Definite ROI for our 2 appointments (3 days for $15, 2 meetings, $7.50 Presto.Leads!

article thumbnail

Demand Generation: Content to Create a Commitment

PureB2B

As Michael Brenner puts it, demand generation strategies are as complex as a “7,000-piece jigsaw puzzle [1].” This should lead marketers to improve data segmentation and ROI measurability when talking about improving lead quality. Most Effective Tactics for Generating Leads.

article thumbnail

How to Successfully Mine Your Social Media Data

Sprout Social

Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. These numbers, percentages and statistics provide better insights into your social media strategy. Impressions. Hashtag usage.

article thumbnail

Lead Gen Strategies: How to Use Content to Fuel a Sales Pipeline

Tomorrow People

Provide additional third party facts and statistics that back up the proposed solutions, lending additional expert credence to your content. Content still needs to be factual and informative, providing the last pieces of the purchasing jigsaw. Ultimately your content needs to: Confirm that the prospect has a genuine business pain.

Lead Gen 177