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The Biggest Marketing Lessons of 2021 (And How to Use ‘Em in 2022)

Unbounce

That’s why we created this new landing page guide —it covers up-to-date landing page strategies that are proven to increase your ROI. Through unique landing pages —like this interactive one by Jigsaw. Source: Jigsaw. Keep this trusty handbook in your back pocket. It’ll come in handy this year.

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Does Chasing Content Marketing ROI Cause Us to Lose Sight of the Long Game?

Content Standard

But business rarely plays the long game; goals and KPIs are often short-term in a dash for content marketing ROI, and stretch goals don’t do much to encourage thinking about a five-year strategy. ” Does Chasing Content Marketing ROI Cause Long-Term Damage? What do you think it’s doing to your brand?

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Account-Based Customer Success: The Refrain Remains the Same

DiscoverOrg

We have identified a list of Customers where value has been captured and ROI is impressive, but where we also feel a more strategic level of relationship is waiting to happen. You know that feeling when you dump a 5,000-piece jigsaw puzzle out on the table for the first time, and you think “need those corners”? Same thing.

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ActiveConversion Product Review: Demand Gen Intelligence

Smashmouth Marketing

ActiveConversion is a web based solution that allows organizations to identify visitors to their website, to automatically qualify and nurture leads, to get notified when leads become "hot," and to track ROI of marketing campaigns. They are partners with Google, Jigsaw, VerticalResponse, and Salesforce.com.

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What Data.com’s Fate Reveals about the Importance of Data Enrichment

Leadspace

Once upon a time, there was a handy tool called Jigsaw. That’s a large number that can have a significant impact on your ROI. . It helped salespeople collect data on potential customers. Then came Salesforce, and the two combined to create what’s now known as Data.com. . Why Is Data Enrichment So Important?

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9 Marketing Words That Have Lost Their Meaning

Digital B2B Marketing

ROI Version one: Our $20,000 Facebook campaign drove 1,546 new likes. Awesome ROI! Our ROI was -25%, yikes! A best practice guide, vendor comparison, industry perspective and even a sell sheet have been lumped under the heading of whitepaper by many marketers. These are not empty terms.

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Demand Generation: Content to Create a Commitment

PureB2B

As Michael Brenner puts it, demand generation strategies are as complex as a “7,000-piece jigsaw puzzle [1].” This should lead marketers to improve data segmentation and ROI measurability when talking about improving lead quality. Most Effective Tactics for Generating Leads.