LeadSloth

OCTOBER 20, 2010

In Monday’s blog post I emphasized that process and best practices are they key to unlocking the full potential of Marketing Automation. Eloqua is also taking a lesson from Salesforce.com’s playbook by making it easier to extend Eloqua with 3rd party applications. Another new product is Eloqua Discover for Salesforce.com.

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

Biznology

FEBRUARY 13, 2015

After a careful targeting and segmentation process, the next task is to find a list that aligns with those companies and individuals called out for the campaign’s execution, whether it is for lead generation or customer relationship building or retention.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

Adobe Experience Cloud Blog

NOVEMBER 8, 2010

If you want to attend the largest party at Dreamforce (think huge) you’ll need to register for this one sponsored by Marketo, Hoovers, Jigsaw, Pedowitz Group and more! Don’t just bring your product questions; bring your best practice and process questions to be answered by your peers. The second best place?

Jigsaw 48

Jigsaw Peer-to-peer InsideView Salesforce.com 48

Online Marketing Institute

JULY 31, 2009

The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. I’m gearing up to write a market overview about this space, so hearing from you early in the process will help to shape that research. All thoughts are welcome!

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

WebMarketCentral

DECEMBER 8, 2008

While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.).

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

Customer Experience Matrix

DECEMBER 29, 2009

The process to set up multi-step campaigns (which the vendor calls “lead flows”) is now quite straightforward. Again, processes that depended on these would need to incorporate them through conditional nodes in the lead flows. In addition to Salesforce.com, the vendor has a standard integration for SugarCRM.

Loopfuse 120

Loopfuse Demand Generation Agencies Demand Generation Demand 120

Online Marketing Institute

JULY 31, 2009

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. been geared towards *processes* -- they take the page tag data and tie it to individual people so that they can communicate with those people directly and effectively.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40