Customer Experience Matrix
JULY 27, 2009
Summary: Genius.com is adding a URL shortener that will tie social media responses into the regular flow of demand generation and lead management. It’s a small but important step towards making social media a standard business tool. Companies must still find effective ways to monitor and respond to social media events.
Customer Experience Matrix
OCTOBER 19, 2010
These include support for multivariate tests on landing pages (but not emails); automated posting of Jigsaw and social media data into lead profiles; fractional revenue attribution; and SugarCRM synchronization. Also can capture results of Google Adwords campaigns and has a URL-shortener to track traffic from social media.
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Online Marketing Institute
JULY 31, 2009
The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy.
Customer Experience Matrix
MAY 27, 2009
If this isn't clear, think in terms of data from directories (D&B, Hoovers, OneSource), news feeds (Google Alerts, Lexis-Nexis, Reuters), social networks (Jigsaw, Linked-In), and social media (blogs, Facebook, Twitter). These are already assembled by various vendors, so all that’s needed is a relatively simple integration.
Customer Experience Matrix
APRIL 1, 2009
That is, they take business data from several including sources Hoovers, D&B , LexisNexis , AccuData , BusinessWatch Network , Jigsaw ) and merge it into one big contact list that people can use for outbound promotions or to enhance their own files. But they don’t intend to become a lead management system.
Adobe Experience Cloud Blog
JUNE 27, 2010
Integrating social media with traditional CRM has enabled organizations to: Focus more on conversations than strictly on automated processes. Progress beyond tracking and reporting on prospect information, and instead become integral parts of communities. Providing the option to pass back leads to marketing for further nurturing.
Adobe Experience Cloud Blog
SEPTEMBER 28, 2009
Update my buyer personas and use these personas to ‘talk’ to my prospects and customers on my website, in my emails, and in social media. Tags: Lead Management Landing Page Optimization Lead Scoring MarketingSherpa B2B Marketing Summit Sales and Marketing Alignment.
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