G2M Solutions

FEBRUARY 26, 2018

The following post is a Q&A with analyst and subject-matter expert, Jennifer Polk, conducted by Gartner to promote their 2018 Digital Marketing Conference. Marketers must constantly balance the adoption of industry innovations with their ability to accurately gauge and value their effectiveness.

Gartner 59

Gartner Conference Tactics Marketing & Strategy 59

ClickZ

DECEMBER 23, 2019

In support of their prediction, Gartner Research VP Jennifer Polk told ClickZ that about half of personalization expenditures were oriented toward nebulous results like customer experience, and couldn’t easily be assigned a ROI. Personalization’ focused on email.

Email Marketing 92

Email Marketing Personalization Gartner Paid Search Agency 92

Salesforce Marketing Cloud

SEPTEMBER 30, 2019

Published on September 17, the new report – authored by Jennifer Polk, Martha Mathers and Jason McNellis – comes on the [ ]

Personalization 45

Personalization Custom Publishing Segmentation Account Based Marketing 45

Salesforce Marketing Cloud

DECEMBER 5, 2018

Authored by Jennifer Polk and Bryan Yeager, the report comes on the heels of the first-ever “Gartner Magic Quadrant for Personalization Engines,” an important industry report in which Evergage was positioned as a Leader. On November 5th, Gartner published a new research report titled “Critical Capabilities for Personalization Engines.”

Personalization 40

Personalization Gartner Positioning Research 40

TrustRadius Marketing

FEBRUARY 4, 2020

Speakers consist of key Gartner experts: Christi Eubanks, Managing Vice President Andrew Frank, Distinguished VP Analyst Maureen Murphy, L-2 Co-founder, CSO Christopher Ross, VP Analyst Jennifer Polk, VP Analyst Jay Wilson, VP Analyst. This is for data-savvy marketers who want to apply the latest research to their business strategies.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Marketing Automation Work Management 52

Onalytica B2B

APRIL 20, 2016

Jennifer Polk. David Bell. University of Pennsylvania. DaveChaffey. Dr Dave Chaffey. Smart Insights. chuckaikens. Chuck Aikens. Volume Nine. AlexTachalova. Alexandra Tachalova. alextachalova.com. ajalumnify. AJ Agrawal. MikeSchiemer.

Paid Content 30

Paid Content Enterprise Management Lead Ranking Work Management 30