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Banner Ads Work; Really

NuSpark Consulting

In many respects, banner ads need to be considered now in the same light, much like social media, whereby being seen or viewed multiple times can create increased action for products and services. Key metrics they track are brand awareness, product preference, then purchase intent. Please let me know your thoughts. Related posts.

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Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

Laurie Sullivan details results of an iProspect study quantifying how “display ads and search work together to provide a bigger impact on campaigns.&#. Geo-Targeting Basics: A How-To Guide on Setting Up Geo-Targeting in Google, Yahoo and MSN by PPC Hero. X Marks the Spot! Share it on StumbleUpon. Share this on Technorati. Tweet This!

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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

You are well aware of the fact that the Internet has completely and permanently changed the way industrial buyers purchase technical products and services. Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs.

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Humans of Marketing: Cameron Muir

Conductor

I was doing product marketing. I was doing the actual packaging of products that we were sending out to people. This was a really interesting way to combine my creative side with a productive and comprehensive marketing strategy. I was with iProspect for about two years. I was doing PR. I was doing wholesale outreach.

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Humans of Marketing: Tyler Brewer

Conductor

So when I was looking for my first job out of college, I found a search marketing internship at an agency, iProspect, that would give me an entry-level position after three to six months of a successful intern program. Tyler: Yeah, there’s one with lastpass.com, which is one of the primary products in my business unit.

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B2B Lead Management Market Heats Up

Online Marketing Institute

While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. The lead management vendors are developing one-to-one email capabilities that help sales people be more consistent and productive.