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Banner Ads Work; Really

NuSpark Consulting

In many respects, banner ads need to be considered now in the same light, much like social media, whereby being seen or viewed multiple times can create increased action for products and services. Traditional media planning uses terms like reach and frequency and not click-through rate or cost-per-click. Related posts.

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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

You are well aware of the fact that the Internet has completely and permanently changed the way industrial buyers purchase technical products and services. Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs.

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Humans of Marketing: Tyler Brewer

Conductor

.” I started at a small boutique agency called Overdrive Interactive, as a media planning intern. So when I was looking for my first job out of college, I found a search marketing internship at an agency, iProspect, that would give me an entry-level position after three to six months of a successful intern program. .”