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Banner Ads Work; Really

NuSpark Consulting

Here’s a study from IProspect and published by Emarketer showing user behavior from banner ad exposure. URLs from banner ads need to be tagged so that Google Analytics can monitor site engagement and creative tactics. Tags: Advertising Media Planning banner ads display effectiveness online advertising. Related posts.

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Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

Laurie Sullivan details results of an iProspect study quantifying how “display ads and search work together to provide a bigger impact on campaigns.&#. A guide to options and techniques for limiting delivery of search marketing ads to a targeted geographic area for local SEM. X Marks the Spot! Share it on StumbleUpon. Tweet This!

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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.”

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Humans of Marketing: Cameron Muir

Conductor

Then I moved on to iProspect, which is an agency that handles organic and paid search, as well as display advertising. I was with iProspect for about two years. I have a very strong technical background, and can provide sample code for canonical tags or ahrefs or schema markup, but I’m certainly not a coder. I love reading.

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Humans of Marketing: Tyler Brewer

Conductor

So when I was looking for my first job out of college, I found a search marketing internship at an agency, iProspect, that would give me an entry-level position after three to six months of a successful intern program. I’m not afraid of the human body, but if I had to do another image alt tag for that website again, I was going to cry.

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B2B Lead Management Market Heats Up

Online Marketing Institute

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. Tags: b2bmarketing.