Customer Experience Matrix

SEPTEMBER 9, 2009

Summary: marketing has shifted steadily over time from passive to active consumer engagement. Social media is the latest stage in this evolution. Marketers need to master new skills at each stage; as they do, advertising budgets will shift to take advantage of the new medium's increased effectiveness. search marketing.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Vidyard

APRIL 17, 2015

Marketo’s Marketing Nation Summit is like starter’s pistol for marketers in Q2. Spring has sprung, and thousands of marketers descended on San Francisco to learn from one another, share some drinks at the annual gala, and discover new technologies to take their marketing to the next level. Channels are dead.

Narrowcasting 51

Narrowcasting Advertising Agencies P2P Work Management 51

The ROI Guy

DECEMBER 23, 2010

From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for the Fortune 500, and select small / medium companies, a key indicator to social media ROI success was level of engagement. the quantified return on investment (ROI) from social marketing efforts.

Social Media 40

Social Media ROI Practices Media 40

Vidyard

AUGUST 2, 2013

Whether it be the Gangnam Style music video, Charlie visits the dentist or a super bowl commercial, the media and those of us at home love getting behind these videos to watch, discuss and share awesome content. It is for this reason that I hear so many marketers talk about creating the next viral video. But you are a marketer.

Viral Marketing 50

Viral Marketing Narrowcasting Video Marketing Youtube 50

Webbiquity

FEBRUARY 23, 2012

It’s Google’s latest attempt at social media, and they finally got it right. It’s mostly a playground for engineers and marketers. It’s “the linchpin of Google’s plan to own the entire internet” (see below for the source of that quote). It’s appealing, but too late.

Google 100

Google Tactics Tips Best Practices 100

Convince & Convert

MARCH 6, 2012

There was a reason why nobody in social media has written a book about the nature of influence. We have very much in our social media bubble this culture of “I’ll scratch your back and you scratch mine.” Maybe Narrowcasting Trumps Broadcasting. Jay: I devoured it. We talked about that a little bit for the book.

Case Studies 123

Case Studies Narrowcasting Case Study Enterprise Management 123

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Dive Deeper: AI Trends in Marketing for 2019 [Infographic].

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145