Industrial Marketing Today

MAY 26, 2011

Convert static “How to Order” to an interactive configurator: It is standard practice to add a “How to Order” schematic on the back of product data sheets. Take it up a notch and develop a mobile app for it. Go mobile with technical content: Make application notes and technical articles into mobile marketing assets.

Product 60

Product B2B Thought Leadership Cross-Selling Thought Leadership 60

Industrial Marketing Today

JUNE 1, 2011

They have found practical applications of QR codes and are not using them simply because it is the mobile marketing tactic du jour. The field crew rarely has access to the Internet at the job site but a smartphone or a mobile phone with a camera is now a standard issue, allowing them instant access to “how-to” videos and installation guides.

Marketing Proposals 60

Marketing Proposals Comparison Mobile Marketing Communities 60

Industrial Marketing Today

SEPTEMBER 1, 2011

You can refine your segmentation by demographics, website interactions, product lines, purchase history and length of time on the list to mention just a few ways to slice and dice your list for better relevance. Integrating Social Media and Mobile. Same goes for mobile marketing. Each segment should receive different e-mails.

Relevance 60

Relevance List Brokers Opt-out Marketing Analytics Tools 60

Industrial Marketing Today

SEPTEMBER 27, 2010

They are time-challenged and want to interact with salespeople based only on their needs and schedules. The first type uses a self-serve model and is typically completed in the very first sales interaction, be it in person or online. Incorporate mobile solutions since many decision makers are not tied to their PCs during the workday.

Social Media 60

Social Media Social Marketing Media Planning 60