Intent, Media Plans, Online Marketing and Social Networks - B2B Marketing Zone

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Intent

Media Plans

Online Marketing

Social Networks

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 22, 2010

If I subscribe to an email – I have the intent of re-engaging with your brand. “Liking&# a brand doesn’t necessarily have that intent – even though 30% believe it’s giving permission to be marketed to. It speaks further to a company needing a well-rounded online marketing strategy.

Social Media Media Webinar Metrics Paid Search Agency

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Co-op SEO and the Future of Websites | Guest Posts | Social Media.

Convince & Convert

JULY 26, 2010

Basically, it’s everyone’s intention to tell their story and to share it. Then came social networks that were great places to deliver and share messages – but not really that great for telling your story. Transparency is a brand currency on the social web. That’s where the Pitch™ comes in.

Social Media SEO Marketing Websites PR

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Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Cracking the Code: Turning Intent Data into Go-to-Market Success

Trending Sources

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Please Help Me Support Make-A-Wish Foundation | Convince & Convert.

Convince & Convert

AUGUST 24, 2010

It gets spammy on Twitter with requests and DM’s, and then I see posts like this that, while the intent behind it is good (for MaW support), it could be viewed negatively. But that’s not the intention at all. It’s one of the reasons I don’t like the whole voting process of SxSW.

Paid Search Agency

Paid Search Agency PR Advertising Agencies Word of Mouth

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Cracking the Code: Turning Intent Data into Go-to-Market Success

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Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

APRIL 20, 2010

Search Query Length Signals Intent While there is often more volume for one and two word searches, the longer searches are generally much more specific, indicating consumers that are farther along in their intent to purchase. The use of 8-word search queries grew 22% in the past year alone.

Long Tail Marketing

Long Tail Marketing Blogger Paper Content

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. People are sharing photos, ideas, writings and video. All that stuff?

Social Media Paid Content Media Advertising Agencies

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MAY 13, 2010

Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent. It’s not viral unless it is. Facebook Fan Pages are email newsletters with smaller pictures. Linkedin is for people you know.

Social Media Media Webinar Metrics Marketing & Strategy

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Why Content Marketing Matters To Me And Should To You

Convince & Convert

APRIL 15, 2010

But here, you make me realize that it's actually my intentions and authenticity behind the content that matters. Now I must dig a bit and clarify what those intentions truly are. But here, you make me realize that it's actually my intentions and authenticity behind the content that matters. Thanks for the homework~!

Paid Content Content Marketing Paid Search Agency Planning

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Please Help Me Pick a New Look For My Blog

Convince & Convert

FEBRUARY 5, 2010

Intentional? link] Social Email Guy Voted 3 before seeing comments. It seems the rest of us are all over the place. sara22 Hi Jay, I'm loving option 3, and it looks like it's in the lead so far. Have to say though, when I first saw the picture, I thought you were mock shooting yourself in the head.

Paid Search Agency

Paid Search Agency Webinar Metrics PR Advertising Agencies

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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

APRIL 1, 2010

I totally agree that repurposing content across social networking platforms is a necessity, and that saying what you mean and meaning what you say across every channel is very important. That certainly was not my intention. That certainly was not my intention.

Social Media Paid Search Agency Media Advertising Agencies

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 28, 2010

Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. link] jeff_molander Hi, Jay… I'm not questioning your intent and appreciate anything that's actionable. Good stuff.

Social Media Media Webinar Metrics Marketing & Strategy

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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

MARCH 4, 2010

It’s imperative that you select the most relevant ones that match with your blog’s purpose and intent. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. What’s the Point? The first step in that process of course is knowing why it is that you’re blogging.

Webinar Metrics

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger

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Why You're the Key to Social Media Success

Convince & Convert

JUNE 22, 2010

That's where I think you hit the nail on the head in your second paragraph: social media has tremendous “potential&#. Social media is still evolving and until a solid few years of research can prove that there is definite ROI in utilizing company-wide social media plan, most companies will still consider it only a fad.

Social Media Media Paid Search Agency Budget Programs

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

It looked like a great one, and my best intentions of attending were abruptly detoured in the chase for new biz. Social Media 101 Explained by the Best Fishing Analogy EVER =-. It looked like a great one, and my best intentions of attending were abruptly detoured in the chase for new biz. It was FREAKY. It was FREAKY.

Social Media Media Webinar Metrics Marketing & Strategy

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

AUGUST 11, 2010

But, I’m excited by the possibilities, eager to get our kids set up in what I think will be a terrific situation, fired up about our new home, and eager to get integrated into the Indiana social media community. It will also be nice to be near my friends (and clients) at ExactTarget and Compendium Blogware , in Indy.

Social Media Media Webinar Metrics Marketing & Strategy

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 3, 2010

Communicate with Content After strategic thinking, the key to social media success is content creation. Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. Remember, the most important customer of EVERY company is Google.

Social Media Paid Search Agency Media Advertising Agencies

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The Key to Social Media Success is Just 2 Letters | Integrated.

Convince & Convert

APRIL 14, 2010

Our intentions to help are genuine, but yes, there is that indirect marketing piece. Bottom line, I do think “helping&# is one of the best ways organizations can engage in the social space to create value for both sides. Our intentions to help are genuine, but yes, there is that indirect marketing piece.

Social Media Media Paid Search Agency CAN-SPAM

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Social Media Success Metrics and Premature Calculation | Social.

Convince & Convert

MAY 20, 2010

[link] Mark Allen Roberts Great post, What you are discussing is consistent with; branding with intention versus Branding by default as I discuss in my eBook: Branding backwards. Far too many companies practice ready fire aim, and one day wake up and find the market has branded their product and services and it is not 100% accurate.

Social Media Webinar Metrics Media Paid Search Agency

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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

MAY 11, 2010

M 4 Steps to Drive Sales with a Social FAQ [link] [link] David Ohandjanian RT @unbounce: "video is 52 times more likely to show up on the first page of Google search results" /by Jay Baer [link] [link] jeff_molander Re: clicks and not win an accuracy contest — totally understood, Jay.

FAQ

FAQ Top of Funnel Paid Search Agency Social Media

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

. • And more… There is enough primary data within this report to help smart marketers be very actionable when it comes to sharpening their social media plans/focus or to help ease the entry into the social media waters.

Social Media Media Webinar Metrics Marketing & Strategy

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

FEBRUARY 9, 2010

The intentions are surely pure, but because of mixed agendas, wires get crossed. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Twitter for Business Even Worth the Trouble? It’s a constant. It can be relied on 100% to do what gravity does.

Social Media Webinar Metrics Media Paid Search Agency

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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

AUGUST 3, 2010

Free Download: 2010 Online Marketing Blueprint. Using Editorial Calendars in B2B Content Marketing - Marketing Interactions , July 1, 2010 This post is due to a Twitter exchange that ended a bit badly because I misunderstood the person’s intentions. Inbound Marketing vs. Outbound Marketing , July 7, 2010.

Ning

Ning Paid Content Facebook Sales Management

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3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

AUGUST 3, 2010

Indeed, the recently announced integration between Facebook and Amazon shows Facebook’s true intentions in this area – to use the social connectivity data that ONLY Facebook has to power massive advances in customization and relevancy of information on the Web at large. sahmreviews Awesome article.

Social Media Facebook Paid Content Marketing Websites

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RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

AUGUST 3, 2010

Indeed, the recently announced integration between Facebook and Amazon shows Facebook’s true intentions in this area – to use the social connectivity data that ONLY Facebook has to power massive advances in customization and relevancy of information on the Web at large. sahmreviews Awesome article.

Facebook Marketing Websites Paid Content Social Media

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Is Social Media Too Big For Its Britches?

Convince & Convert

APRIL 22, 2010

[link] [link] Carrie Bond RT @markwschaefer: RT @jaybaer: Is Social Media Too Big For Its Britches? link] [link] Michael Feldkamp Jay, I agree with you and love your visual representation of the levels of discourse and marketing on social networks. Driving purchase intent through kinship. Thank you.

Social Media Paid Content Media Advertising Agencies

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 2, 2010

That’s what attracted me to online marketing initially, and why I made the jump to that career in the mid-90s. The tracking online (including social media) far outpaces what I had at my disposal when I was doing traditional marketing. Kinship creates purchase intent.

Social Media Media Webinar Metrics Marketing & Strategy

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

SEPTEMBER 20, 2010

Here are a few reasons identified in the study that the focus we put on Twitter may be entirely appropriate, and perhaps not even intent enough: The Iceberg Effect. Twitter is going to continue to recede into an information sharing domain for marketing types, PR, techies and the like. Same goes for location based social networks.

Twitter

Twitter CRM Business Paid Search Agency

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 16, 2010

There are many other ways to discover latent intent among customers… and tap into their “hidden needs&#. It's a new way to use social media from a sales standpoint that is being overlooked. With self-starting intraprenurs doing them (a sense of responsibility & ownership). And with actionable outcomes.

Social Media Paid Content Media Webinar Metrics