B2B Marketing Analytics

OCTOBER 3, 2022

PLG and customer activation powered by advanced marketing analytics capabilities is among the top priorities for all business and growth marketing leaders across B2B SaaS organizations. PLG analytics is now seen as the part of the core B2B GTM analytics frameworks. PLG is a new paradigm.

Marketing Attribution 52

Marketing Attribution Activities Marketing Analytics Tools Analytics 52

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

LeadsRX

JANUARY 7, 2022

From IT and marketing working together; to getting micro-analytical; to using analytics to be predictive; to focusing on the “smaller” in SMBs, the New Year is shaping up to be a challenging and opportunistic one for marketers. Data from marketing analytics and the insights drawn from it will be more important than ever.

Marketing Attribution 76

Marketing Attribution Multi-Touch Attribution Trends Advertising Agencies 76

Metadata

JANUARY 27, 2022

Hiring the right person to lead your demand generation effort is tough. Plenty of candidates can “talk the talk”—dropping buzzwords and impressive metrics as they move through the interview process. Because the best marketers have their own perspective on everything from metrics to channels to branding. Let me know how it goes.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Work Management 52

SnapApp

MAY 29, 2018

No matter which way you skin it, an efficient sales process is what fuels the high-growth B2B companies. Product planning, marketing funnels and sales enablement will only get you so far — after that, it’s all about scaling the sales machine. If done correctly, it can catapult the bottom line.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

PureB2B

JUNE 9, 2022

However, as you look to incorporate this solution into your marketing campaign rotation, it’s important to keep an eye out for some of the more successful best practices. Too often, content syndication programs are plagued with poor-performing leads due to the vendor not truly addressing the challenge at hand. Buyer Analytics.

Vendors 62

Vendors Lead Ranking Lead Scoring Top of Funnel 62

PureB2B

MAY 10, 2022

However, as you look to incorporate this solution into your marketing campaign rotation, it’s important to keep an eye out for some of the more successful practices content syndication vendors use to ensure you’re getting a quality return on your content investment. Buyer Analytics. Audience Engagement.

Vendors 62

Vendors Marketing Attribution Demand Generation Agencies Marketing Qualified Leads 62

Directive Agency

FEBRUARY 2, 2022

And once you start talking about these questions, you’re really starting to go down the journey of marketing attribution. Regardless of where you are on your marketing reporting journey, there’s one thing that you need to get right in order to be good at marketing reporting and/or marketing attribution.

Contacts 52

Contacts Marketing Attribution Marketing Automation Services Lead Ranking 52

Heinz Marketing

NOVEMBER 30, 2018

I quickly realized that my boss, who is the head of a B2B sales and marketing firm, must be suggesting I research and write some sort of ‘How-To’ for B2B Instagrams. We are accustomed to curating images that tell our personal stories in the ways we want others to see us. Community Service”. Can you write about that?”.

Marketing Attribution 97

Marketing Attribution Marketing & Strategy B2B B2B Sales 97

SnapApp

JULY 30, 2019

As consumers demand more information, more personalization, and more control over the buying process, marketers have had to respond with more content, more automation, and increasingly tailored experiences for every prospect. 61% of B2B marketers send all leads directly to sales, but only 27% of those leads will be qualified.

Lead Ranking 61

Lead Ranking Lead Scoring Sales Qualified Leads Marketing Attribution 61

Martech

FEBRUARY 24, 2022

Consumers crisscross multiple online and offline channels, often from the comfort of their own homes, to research products and services and make informed purchase decisions. The high-tech/high-touch telephone provides them with convenience, speed and personal contact that inspires brand trust.

Marketing Attribution 93

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 93

SnapApp

SEPTEMBER 24, 2019

This is especially true for marketers who spend their days working hard to hit rising MQL targets, that somehow don’t seem pacify the frustration coming from sales departments. Even if your MQL to SQL conversion is on par with industry averages, or even a few percentage points above, sales teams are still going to be frustrated.

Lead Ranking 54

Lead Ranking Marketing Qualified Leads MQL Conversion Rate 54

Adobe Experience Cloud Blog

FEBRUARY 2, 2015

Because it’s the norm, we’ve created many manual workarounds as temporary fixes for a growing problem — a problem that’s costs us precious money, time and performance. So why are we so complacent when it comes to the data that drives our marketing efforts? This obviously strains the sales/marketing relationship.

Sales Management 48

Sales Management Marketing Attribution Marketing Automation Services B2B Thought Leadership 48

Outgrow

DECEMBER 27, 2022

About our guest: Jen is CEO and a Forbes Council Member, leading SmartBug Media , a globally award-winning intelligent inbound marketing agency. Jen Spencer: I’m not a morning person. But I always had a home office to kind go back to, but I also managed hybrid teams and that was challenging. The Big Questions!

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Work Management 52

Terminus

NOVEMBER 5, 2018

You mapped out a plan that covers every stage of the sales process. Your marketing and sales teams are working together to engage your buyers and close deals. And as a pioneer, you’ve had to navigate uncharted territory with no roadmap and limited tools. Too Many Tools with Siloed Data.

Account Based Marketing 34

Account Based Marketing Planning Work Management Marketing Management 34

Act-On

FEBRUARY 26, 2024

Advertising has its own special lingo and library of acronyms involved, and new tactics and technologies are constantly emerging. A/B testing is a method used to determine which version of an ad or landing page performs better. Account-based advertising is a tactic used in account-based marketing. What is A/B Testing?

Paid Content 214

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 214

KoMarketing Associates

SEPTEMBER 23, 2020

Those marketers believe marketing automation makes their jobs easier, makes them better at what they do, and even makes their work more enjoyable. Sales and Marketing Alignment. Aside from the obvious benefits of marketing automation, there is something else very interesting going on, and though it’s less talked about.

Marketing Automation Services 296

Marketing Automation Services Marketing AI Marketing Automation Marketing Budget 296

LeadsRX

APRIL 12, 2021

After all, where would any business be without the ability to see how well its advertising efforts are performing? Getting the attention of your target market is only half the battle. The use of customer relationship management (CRM) campaigns helps you track performance and, in turn, helps you make informed marketing decisions.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Enterprise Management CRM 52

Full Circle Insights

FEBRUARY 28, 2021

A Single Source of Truth for Marketing and Sales. Whatever the industry, marketing and sales departments that don’t share a single source of data truth tend to be misaligned because they aren’t operating from the same set of facts. Intro to Full Circle Campaign Attribution. Complete Funnel Visibility and Reporting.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

SnapApp

MARCH 21, 2018

It’s no longer a matter of bringing in as many leads as possible and handing them off to the sales team for qualification. With the amount of research now performed online — enabled by the vast amount of freely available content — buyers tend to qualify themselves, instead. . . Your role as a marketer has become more complex.

Top of Funnel 105

Top of Funnel Marketing Funnels Marketing Attribution Work Management 105

Litmus

AUGUST 3, 2021

When the global business landscape shifts to unfavorable economic trends, marketing budgets are the first to be cut and the last to be restored. As modern marketers , we’re hard-wired to solve problems, and we quickly adapt to changing conditions by curbing spending on in-person events, external agencies, and awareness advertising.

Marketing Budget 92

Marketing Budget Budget Programs Marketing Attribution Marketing Budget Creation 92

NetLine

AUGUST 9, 2023

Tech giants like Google have announced plans to phase out third-party cookies in Chrome by the end of the year, moving towards a more privacy-focused model. Reduce ad personalization It is time to get back to fundamentals and focus on the jobs our product or service solves to gain relevance.

Marketing Attribution 52

Marketing Attribution Marketing Analytics Tools Marketing AI Digital Asset Management 52

Velocity Partners

APRIL 16, 2024

(Note: Ross was an early employee at Salesforce where he built the enterprise sales team and process. Even though the evidence is there that automating demand gen powered by so called intent is struggling, getting marketers to embrace a new brand-centric framework will take a significant mindshift. Cold Calling 2.0

Marketing Analytics Tools 83

Marketing Analytics Tools Marketing Budget DemandBase Lead Ranking 83

Marketing Insider Group

AUGUST 20, 2020

The lack of rightful accountability is often quite prevalent in marketing and sales. It helps marketing teams to understand just how much their efforts play into the customer journey, which can help to make their efforts more effective and guide their budget spending towards the strategies that bring the greatest returns.

Multi-Touch Attribution 266

Multi-Touch Attribution Marketing Attribution Multi-Channel Lead Ranking 266

Full Circle Insights

MAY 20, 2022

There is a steady interest in predictive analytics from B2B marketers – possibly related to the popularity of account-based marketing (ABM). In marketing, predictive analytics is about understanding the customer journey. Can predictive analytics help you accelerate the buying cycle?

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

Engagio

MARCH 20, 2019

The problem of Marketing Attribution has been challenging marketers ever since there’s been marketing. We want to be able to measure and evaluate the effectiveness of our marketing investments to business results – and get precise measures of ROI. So, why is attribution so hard for marketers?

Lead Ranking 89

Lead Ranking Multi-Touch Attribution Lead Scoring Marketing Attribution 89

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. It’s easy to burn a lot of money quickly if you A) aren’t a good candidate for the service or B) you don’t know how to use it effectively.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

Full Circle Insights

MAY 15, 2023

As a marketer, you must be able to clearly measure and communicate marketing’s impact on revenue, likely using either multi-touch attribution or single-touch attribution. Single-touch models assign all the credit for a sale or conversion to just one touchpoint.

Multi-Touch Attribution 52

Multi-Touch Attribution Allocation Marketing Attribution Top of Funnel 52

FunnelEnvy

AUGUST 21, 2018

Sales reps aren’t paid on the number of calls they make and real estate agents don’t get commission on the number of showings they do. The well respected consultants at McKinsey tell us that personalization is digital marketing’s “Holy Grail” while at the same time personalization is not what you think it is.

Optimization 40

Optimization Sales Management Personalization Correlation 40

Full Circle Insights

JANUARY 24, 2023

Integration Empowers B2B Marketers to Measure the Impact of Their Account-Based Marketing (ABM) Strategy Inside the CRM SAN MATEO, Calif. , Jan. Full Circle ABM is the first martech solution that gives B2B marketers the power to measure funnels in an account-based marketing context inside the CRM.

Full Circle Insights 52

Full Circle Insights Sales Management Bombora Top of Funnel 52

Full Circle Insights

JANUARY 28, 2021

Here are three ways to prepare to manage disruption. For example, a software vendor that focused on the travel and leisure industry might have to recalibrate the ICP and focus on clients in less hard-hit sectors. Adopt Agile Marketing Methods. Drive Process and Investment Efficiency Across Channels (Including Digital).

Sales Management 98

Sales Management Marketing Attribution Lead Ranking Planning 98

Outgrow

SEPTEMBER 28, 2022

We recently interviewed Trevor Hatfield for our monthly podcast – ‘ Marketer of the Month ’! What most people get wrong about marketing attribution. Sales-led approach vs marketing-led approach. The role of marketing in support. Saksham Sharda: Fill in the blank: An upcoming marketing trend is _.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Attribution Paid Search Agency B2B Marketing 52

Engagio

OCTOBER 31, 2021

To discuss the five keys to successful B2B marketing we must first begin by looking at how B2B marketing has changed in recent years. In short, B2B marketing has evolved from funnel focused to revenue focused measurement. So, how does the modern marketer in a B2B brand make the transition to driving revenue?

B2B Marketing 63

B2B Marketing Account Based Marketing Lead Ranking Work Management 63

Full Circle Insights

JUNE 16, 2020

Defining Digital Marketing Metrics. B2B marketers: are you doing more digital campaigns lately? If so, you’ve got company: many businesses have shifted spend from in-person events like lunch-and-learn gatherings to digital marketing campaigns due to lingering public health concerns.

Lead Ranking 98

Lead Ranking Marketing Attribution Sales Management Enterprise Management 98

Full Circle Insights

NOVEMBER 10, 2020

The economic downturn caused by COVID-19 prompted many companies to cut marketing budgets. B2B marketers have redirected budget dollars previously earmarked for in-person events to digital ads instead, driving a 22% increase in spending on digital channels. Process efficiency is the other key to marketing success.

Marketing Attribution 98

Marketing Attribution Sales Management Lead Ranking Budget Programs 98

Full Circle Insights

NOVEMBER 26, 2020

Martech spending increased in 2020 and is expected to remain strong in 2021, as businesses continue to rely on digital channels, especially B2B companies that can’t hold in-person events. Broader integration initiatives can drive even more efficiencies, enabling automation and more marketing innovation via the use of technology.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Top of Funnel 98

Full Circle Insights

SEPTEMBER 20, 2022

20, 2022 — Full Circle Insights today announced the debut of Full Circle ABM, the first martech solution that gives B2B marketers the power to measure funnels in an Account Based Marketing (ABM) context. Define and track an account funnel separate from the standard person-based funnel used in other marketing strategies.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52