QuanticMind

OCTOBER 9, 2018

For the past decade or more, in-house SEM campaigns have taken a back seat to SEM agencies for most small, medium and large businesses. A Common Misconception: SEM Is Where the Customer Experience Lies. Within SEM, most of the opportunity to iterate on the customer’s experience lies deeper in the funnel.

SEM 40

SEM Advertising Agencies Paid Search Agency Ad Agencies 40

Leadspace

APRIL 5, 2023

Each buyer profile within your TAM is assigned an intent score (High, Medium, Low, or No Intent), where a score of “High Intent” represents that people from that account have demonstrated intent by searching for terms relevant to your product that you’ve determined ahead of time.

Lead Ranking 62

Lead Ranking Lead Scoring Intent Paid Search Agency 62

Content4Demand

NOVEMBER 5, 2021

How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats? Intent helps define that granularity. Intent signals emanate from buyers’ interactions with content. The nuance is that there’s a lot of granularity within topics.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

SalesIntel

AUGUST 14, 2023

Leveraging Search Engine Marketing (SEM) Paid search, a crucial component of SEM, allows you to capture high-intent leads actively searching for products or services like yours. To optimize your SEM efforts, segment your campaigns into three categories: brand terms, popular terms, and long-tail keywords.

Paid Content 40

Paid Content Ideal Customer Profiles Paid Search Agency Tactics 40

Content4Demand

SEPTEMBER 24, 2021

What advice do you have for brands that are just starting to apply intent data to content strategy? Some of this work should already be done with your SEM search. The first challenge is making sure the keywords you’ve selected are the most relevant.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

DemandBase

AUGUST 14, 2019

Take your ICP list, some keywords from your SEO/SEM programs and tah dah you have a target account list. I’m also going to share all the intent signals with them so they have the context and insights they need to take-action, personalise their outreach and maximize the quality of their conversations.

Buying Cycle 58

Buying Cycle Ideal Customer Profiles Buy Account Based Marketing 58

Biznology

JUNE 29, 2017

Consider such segmentation variables as: Original acquisition source media, like email, SEM, direct mail, display advertising, event, or telemarketing. Customer value, using indicators like RFM, cumulative margins, or intent signals. Channel usage. This can be communications channels like email or telephone. Product usage.

Tips 196

Tips Budget Programs Data Hygiene Intent Signal 196