Biznology

JUNE 29, 2017

Consider such segmentation variables as: Original acquisition source media, like email, SEM, direct mail, display advertising, event, or telemarketing. Customer value, using indicators like RFM, cumulative margins, or intent signals. Channel usage. This can be communications channels like email or telephone.

Tips 196

Tips Budget Programs Data Hygiene Intent Signal 196

Anteriad

APRIL 25, 2023

Direct marketing most often takes place at point-of-sale (POS) transactions, in postal mail campaigns, email marketing and telemarketing. Intent monitoring Intent monitoring is the practice of monitoring intent data to identify organizations that demonstrate an interest in a brand’s products or services.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Direct marketing most often takes place at point-of-sale (POS) transactions, in postal mail campaigns, email marketing and telemarketing. Intent monitoring Intent monitoring is the practice of monitoring intent data to identify organizations that demonstrate an interest in a brand’s products or services.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84