Content4Demand
NOVEMBER 5, 2021
How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats? Intent helps define that granularity. Intent signals emanate from buyers’ interactions with content. Marketers can learn where buyers seek content, what topics interest them and what formats are popular.
Anteriad
APRIL 25, 2023
Intent data Intent data is information generated by aggregating intent signals (see below) that enables B2B marketing teams to use intent monitoring (see below) in identifying organizations with a demonstrated interest in their products and services.
Anteriad
APRIL 25, 2023
Intent data Intent data is information generated by aggregating intent signals (see below) that enables B2B marketing teams to use intent monitoring (see below) in identifying organizations with a demonstrated interest in their products and services.
Expert insights. Personalized for you.
92 
Let's personalize your content