Remove Intent Signal Remove Process Remove Purchase Remove Validation
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Anatomy of a Buyer Intent Signal

Aberdeen

The accuracy of buyer intent data depends upon an accurate interpretation of an intent signal. Intent signals are given off by a prospective buyer’s behavior during their web-based research. The anatomy of these signals, however, is often vaguely interpreted and unreliable. Signal Keywords.

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Demystifying Buyer Intent Data: 3 Tiers of Actionable Insights

Zoominfo

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers. The source of intent also affects the quality of the lead.

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Revealing the True Intentions of B2B Marketers: Key Takeaways from NetLine’s 2024 Content Report

NetLine

YOY—a clear sign that high-quality, gated content remains a critical tool in the marketer’s arsenal for capturing first-party intent signals. Gating middle- and bottom-of-funnel content is a great way to alert you and your team of which individuals and accounts may be progressing toward a purchase decision. Of course not.

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Albacross and Bombora announce partnership to enhance Buyer Intent Data and Account Based Marketing in Europe

Albacross

The integration of Bombora’s Company Surge® intent data will empower Albacross customers with enhanced insights into buyer intent, enabling more effective go-to-market strategies. Adding the data from Bombora into the platform, Albacross now offers the most comprehensive datasets in Europe within the buyer intent category.

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Content + Intent Data: The Rise of First-Party Data

Content4Demand

The True Influence approach provides robust audience segmentation and filtering using an unlimited combination of multi-variant intent topics including company contacts, locations and installed technology criteria. How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats?

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The Impact of Having Well-Defined Personas

Heinz Marketing

Who is most likely to make a purchase? Criteria to consider: Firmographics Geography Industries/Verticals Company Size Buying intent Signals or Situational Triggers Technographics Competitor products in use Current tech stack Based on the industries within your ICP, who among them are going to be the decision makers?

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Top 10 Lead Enrichment Tools in 2024

SalesIntel

The first step in the sales process is prospecting. SalesIntel provides verified direct dials, firmographics, technographics, and intent signals to enhance contact details. This tool sources data from public records, social media, and internal sources and can process large datasets efficiently.