Martech

JANUARY 29, 2024

Gone are the days when gating all content to meet quarterly MQL KPIs was effective. These lists can also be valuable for generating advertising audiences, often layered with intent signals that pertain to the problem your solution solves. Lead generation for B2B has undergone quite a transformation.

Lead Ranking 114

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 114

Only B2B

JULY 13, 2023

Intent data plays a pivotal role in this stage by allowing marketers to identify and target individuals or companies showing active interest in relevant topics or solutions related to the event. Intent data provides valuable metrics and insights to evaluate the effectiveness and impact of events.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

DemandBase

AUGUST 21, 2020

Intent is the new lead. Forget about top-of-funnel leads and start using stronger intent signals (e.g., Instead of waiting for form fill leads that don’t convert, Sales and Marketing can work together to focus on intent signals that surface key target accounts. Let’s dive in. Personalization wins every time.

Top of Funnel 116

Top of Funnel B2B Sales B2B Marketing DemandBase 116

Adobe Experience Cloud Blog

JUNE 9, 2017

We are now living in the Engagement Economy where buyers have more power than brands and expect personalized, relevant interactions at every touchpoint. Now, savvy marketers are turning to intent data to listen to their target audience. In other words, which intent signals are the best predictors of purchase behavior?

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

6sense

JANUARY 20, 2022

For your GTM team, that means every touchpoint counts. Customizable alerts give you control over which intent signals you’d like teams or individuals to be notified about, based on what’s most relevant to their specific territory or targets. They must deliver memorable experiences that inspire buyers to act. .

Marketing Analytics Tools 62

Marketing Analytics Tools Product Marketing Qualified Leads Lead Ranking 62

Strategic-IC

OCTOBER 16, 2018

But what many may not know, is that Behaviour Based Marketing (BBM); using the very latest predictive analytics, AI and machine learning techniques will increase typical digital ad CTR by 6x (from 0.06% to 0.38%), boost average MQL to sales pipeline conversion by x3.5 from 10% to 35%), and cut time and effort by a huge 66%.

Intent 67

Intent Buy Account Based Marketing Work Management 67

Zoominfo

MARCH 7, 2023

Then, look into account activity data to understand how many touchpoints are needed and how many contacts should be engaged at each targeted account. In this example, the workflow might look like this: When intent signals are identified for [list of target accounts], select [buying committee], add to [campaign] and assign to [sales rep].

Sales Management 130

Sales Management Account Based Marketing ABM Ideal Customer Profiles 130