Heinz Marketing

FEBRUARY 24, 2022

Yet, one of the most interesting features that I have been playing around with is lead scoring and grading. Essentially, this automation assigns values to your prospects to further segment and understand their intent. Here are some of the basics to lead scoring and grading to help you get started.

Lead Ranking 101

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 101

Martech

MAY 29, 2024

What was once a lead generation and nurturing function has now been rebranded into a full go-to-market (GTM) approach, often owning most of the budget, especially in smaller tech companies. Placing forms in front of all content, prioritizing lead gen over content consumption.

Lead Ranking 68

Lead Ranking Demand Marketing Qualified Leads Lead Gen 68

Metadata

APRIL 8, 2024

Seriously: our lead-to-conversion rate increased by 15X and our cost per opportunity (CPO) went from $40k to $800. Here’s a closer look at my journey, why I joined the Metadata team, and how our users can realize Metadata’s total value. I ran demand and operations, so my job was simple: generate and optimize leads.

Cost per Lead 52

Cost per Lead CPO B2B Marketing Advertising Agencies 52

MKT1

JULY 13, 2023

I love seeing what’s possible when marketers think like product orgs and use the modern tools available to them to make high-value content. Neither Devon or Halley are engineers, yet they built 50+ dynamic web pages that update based on data in Airtable plus a lead capture flow—in less than 2 weeks. Value to their audience!

CMS Development 52

CMS Development Top of Funnel Product Lead Ranking 52

PathFactory

DECEMBER 7, 2018

That’s why the average MQL conversion rate is a mere 4%. What makes a lead qualified? The ingredients of a qualified lead can be boiled down to two things: fit and intent. When you combine fit with intent, it’s incredibly powerful. Great fit but no intent? Engaged Intent is powerful.

Top of Funnel 68

Top of Funnel Ideal Customer Profiles Lead Ranking Marketing Qualified Leads 68

Albacross

JANUARY 13, 2021

However, looking into intent in more detail, the perfect opportunity presents itself to leverage intent data, specifically intent leads as a way to prioritize marketing campaigns and sales prospecting, helping to make an immediate impact on the bottom line. What is an intent lead? Intent leads distribution.

Intent Leads 52

Intent Leads Ideal Customer Profiles Intent Lead Ranking 52

PureB2B

JUNE 15, 2022

It may have something to do with its potential to generate B2B leads. According to Semrush’s State of Content Marketing 2022 report, lead generation is one of the top three goals of content marketing for B2B marketers. Read on to discover tried-and-tested methods to boost your content’s B2B lead generating powers.

Lead Ranking 62

Lead Ranking Marketing Qualified Leads Generation Lead Scoring 62