Engagio

MARCH 29, 2021

Intent behavior — how consumers are engaging in first- and third-party content online — is essential to discerning what content is important to them. Intent data helps you understand what keywords the account or people at that account are researching. First: Segment your accounts by demographics, intent, journey stage, and more.

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

Oktopost

MAY 23, 2022

Intent data solves this problem by gathering insights into your prospects’ online behavior, allowing you to identify their level of interest and when their intent to purchase is at its highest. What is intent-based marketing? What is intent data? What are the benefits of intent-based marketing?

Intent 91

Intent Paid Search Agency Allocation Marketing Budget 91

Heinz Marketing

MAY 12, 2022

For more information check out their website or a previous post of mine where I compare Content Experience Platforms. is a revenue analytics engine that simplifies your product led growth workflow and finds your best product qualified leads in minutes. They are focused on operationalizing data analysis across all teams.

Work Management 104

Work Management Marketing Management B2B Peer-to-peer 104

Televerde

NOVEMBER 14, 2019

An authentically personalized B2B experience delivers several benefits, such as: Improved customer experience. With tools and tech that enable a personalized approach (think marketing automation, intent data, and AI-powered analytics) you can consistently deliver the right message, to the right person, at the right time.

Marketing Automation Services 40

Marketing Automation Services Marketing AI Personalization Tools 40

Valasys

AUGUST 12, 2019

ABM targets people holding specific job designations at specific companies, who they believe will be the best to reach out for a particular product or service. Furthermore, it also helps them analyze how particular products or services fit into the needs of their target accounts. . Assimilate the intent Data for Targeting : .

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

DemandBase

SEPTEMBER 26, 2018

But as powerful as these systems are individually, the data is siloed, and teams are using it in isolation or even worse, ignoring it. Prospects have a wealth of information available for researching products and services. Teams can use this data to get a more complete view of each customer and prospect account.

Account Based Marketing 63

Account Based Marketing ABM CRM DemandBase 63

Martech

MAY 30, 2023

How Domino’s dropped CPA by 65% with Twilio Segment Domino’s faced a challenge with customer data silos , preventing collaboration around the customer experience, which led to low return on ad spend (ROAS) due to generic/poorly targeted messaging. The first step was using UseProof, a tool for website personalization.

Cost per Acquisition 126

Cost per Acquisition Personalization ROAS Paid Search Agency 126

Zoominfo

OCTOBER 5, 2021

Website personalization works the same way. What is website personalization? Website personalization is the practice of delivering a customized digital experience to priority prospects and customers who visit your website. The difference between website personalization and ads?

Marketing Websites 130

Marketing Websites Personalization Ideal Customer Profiles Paid Search Agency 130

Heinz Marketing

AUGUST 5, 2021

Deliver relevant experiences with website personalization to increase engagement and interaction. Find expansion opportunities by monitoring intent and engagement by product line. Combine all your data in Terminus to create segments, orchestrate multi-channel campaigns, and measure your entire go-to-market program.

Account Based Marketing 117

Account Based Marketing ABM Marketing Automation Services De-duping 117

BenchmarkONE

JANUARY 25, 2023

Sales prospecting is the practice of gathering further information about potential leads who have expressed interest in your company’s product or service. Sales prospecting can help you gain competitive insights, boost your sales team’s productivity , enlarge your sales pipeline, and lower acquisition costs.

Marketing Automation Services 82

Marketing Automation Services CMS Development Budget Programs Ideal Customer Profiles 82

Engagio

JUNE 16, 2020

I’ve long held a belief that the way companies buy B2B products has changed a lot, but the way most marketers (and their tools) operate hasn’t evolved nearly enough to keep up. And finally, the ability to create and segment audiences used natively within the platform or exported to other marketing and sales applications.

Account Based Marketing 132

Account Based Marketing DemandBase Marketing Automation Services Work Management 132

Heinz Marketing

FEBRUARY 8, 2021

We may run out of time before we got to take a quick break, is the fact that you are Chief Marketing and Product Officer at Demandbase. That is a interconnected thing between your thought leadership, your go-to content, your go-to-market, and what the product ultimately delivers. Matt: Yep. We’ll be right back.

Account Based Marketing 91

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 91