SalesIntel

FEBRUARY 8, 2023

Selling your product and services to everyone is unrealistic. It groups customers based on data such as business size (by the number of employees or annual revenue), company location (whether it’s San Francisco or rural Kentucky), industry (by NAICS or SIC), or job title (manager, VP, CEO), etc. But still, many try.

Segmentation 80

Segmentation CMO Ideal Customer Profiles Account Based Marketing 80

SalesIntel

MAY 17, 2023

Inaccurate data can even hurt your email domain reputation and stop your outreach efforts. Missed Opportunities: Without access to a comprehensive database of B2B contacts, marketers may miss out on potential leads that could be a good fit for their product or service. And, forget about experimenting with new audience segments.

Ideal Customer Profiles 52

Ideal Customer Profiles Zoominfo B2B Marketing Marketing Analytics Tools 52

Learn from the Pros

MARCH 21, 2024

Public Data Sources – Leverage public data sources, such as government databases, SIC codes, industry reports, and social media platforms. Customer data insights and a first-party data strategy are vital for successful marketing. You can also find employees who work for specific companies or industries.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Automation Services B2B Marketing Marketing Strategy 52

OutboundView

JULY 16, 2020

There are mainly two aspects when it comes to B2B data: how segmented/ targeted and accurate is the database that you are purchasing, or your in-house database is. Data goes out-of-date at a rate of about 25-30% every year, because of job changes, personnel moves, promotions, etc. Verification.

Marketing AI 36

Marketing AI Best Practices Work Management SIC 36

Zoominfo

NOVEMBER 5, 2020

Whether you are an outbound seller cold-calling new accounts, a customer success manager preparing for this month’s renewals, or a marketer running a targeted email or advertising campaign to generate leads, the insights that come from your company’s data drive decisions and action. . Data is at the core of every go-to-market motion.

Zoominfo 246

Zoominfo Enterprise Management Work Management Marketing Management 246

Martech

OCTOBER 4, 2022

With the rare exception of a Hamilton on Disney+, there’s a reason why live Broadway shows videotaped and then shown on a screen never has [sic] been really successful — much is lost in the translation to a different medium.”. But it’s the intent data produced by digital event participants that set them apart from their IRL counterparts.

Enterprise Management 117

Enterprise Management Marketing Management Budget Programs SIC 117

Zoominfo

NOVEMBER 5, 2020

Whether you are an outbound seller cold-calling new accounts, a customer success manager preparing for this month’s renewals, or a marketer running a targeted email or advertising campaign to generate leads, the insights that come from your company’s data drive decisions and action. Data is at the core of every go-to-market motion.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130