chiefmartech

APRIL 11, 2016

The following is a guest post by Bertrand Hazard of TrustRadius , who attended MarTech last month and interviewed a number of vendors exhibiting there about their perspective on “hot” categories within the marketing tech landscape. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

LeanData

DECEMBER 1, 2015

A partner at Foundation Capital , Chen is focused on software solutions that MarTech companies sell to CMOs. Foundation Capital’s extensive investment portfolio in MarTech companies includes Adroll , InsideView , Localytics and TubeMogul. That should increase marketing’s appetite for software.

Marketing Budget 40

Marketing Budget InsideView Budget Programs Paid Search Agency 40

LeanData

DECEMBER 1, 2015

A partner at Foundation Capital , Chen is focused on software solutions that MarTech companies sell to CMOs. Foundation Capital’s extensive investment portfolio in MarTech companies includes Adroll , InsideView , Localytics and TubeMogul. That should increase marketing’s appetite for software.

Marketing Budget 40

Marketing Budget InsideView Budget Programs Paid Search Agency 40

LeanData

DECEMBER 1, 2015

A partner at Foundation Capital , Chen is focused on software solutions that MarTech companies sell to CMOs. Foundation Capital’s extensive investment portfolio in MarTech companies includes Adroll , InsideView , Localytics and TubeMogul. That should increase marketing’s appetite for software.

Marketing Budget 40

Marketing Budget InsideView Budget Programs Paid Search Agency 40

TrustRadius Marketing

MARCH 23, 2022

Pricing is a key consideration for most software buyers. Pricing for Marketing Intelligence Software will vary depending on data sources, feature set, number of users, and payment structure. While many vendors will provide detailed pricing plan information, others require buyers to contact them for customized pricing.

Marketing Automation Services 52

Marketing Automation Services Pricing Price Budget Programs 52

Customer Experience Matrix

AUGUST 19, 2016

Yesterday’s post announced our new Guide to ABM Vendors , which helps marketers make sense of the confusing variety of ABM-related systems. I know you really want to learn which vendors do which functions, but, as I also explained yesterday, that's not a simple question to answer. There sure is!

Work Management 120

Work Management Marketing Management Marketing Automation Services Account Based Marketing 120

TrustRadius Marketing

MAY 31, 2022

The software below is specifically designed to achieve growth at the scale enterprises expect. B2B software is no different. Many buyers are making purchasing decisions after browsing through software provider websites. Using AI, business intelligence software can track performance and pricing for competitor products.

Enterprise Management 98

Enterprise Management Marketing Management Marketing AI Planning 98

Heinz Marketing

OCTOBER 22, 2018

We were thrilled this last time to talk with Tracy Eiler , CMO at InsideView Technologies in an episode called, “Managing Massive MarTech Migrations: Strategic & Tactical Best Practices with Tracy Eiler. She is the CMO of InsideView. She is the CMO at InsideView. Is that right? Tracy: Yes. I am, Matt. How are you?

Sales Management 63

Sales Management Top of Funnel Marketing Automation Services InsideView 63

Customer Experience Matrix

SEPTEMBER 19, 2013

Perhaps the most interesting discovery has been that the CDP vendors cluster into three main groups. • These vendors vary considerably in the data they return, ranging from lead scores only to recommended marketing treatments to full customer profiles. My detailed study of Customer Data Platforms should be released next week.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

TrustRadius Marketing

FEBRUARY 11, 2022

This love formula recognizes the top 20 vendors with over 200% love density in their reviews. Without further ado, the industrially infatuated, the professionally passionate, the Most Loved software products of 2022. With incredible scores in implementation, scalability, and performance, there is plenty to love about this software. “I

Enterprise Management 89

Enterprise Management Marketing Automation Services Work Management Marketing Management 89

Engagio

APRIL 20, 2020

A company that was in the market for new software could now be merely trying to survive. The companies that do this best will emerge as the winners, as they will gain the ear of their customers and prospects and will become the vendor of choice when budgets free up. CMO, InsideView, Author. John Steinert. CMO, TechTarget.

Work Management 131

Work Management Tactics Account Based Marketing Marketing Management 131

Televerde

OCTOBER 30, 2019

According to InsideView, by the year 2020, 30% of all B2B companies will employ AI to augment at least one of their primary sales processes. The projected growth of the AI software market from 2016-2025 is $1.4 69% prefer to engage vendors during the sales cycle using email (Insideview, 2018). Insideview, 2018).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Engagio

APRIL 20, 2020

A company that was in the market for new software could now be merely trying to survive. The companies that do this best will emerge as the winners, as they will gain the ear of their customers and prospects and will become the vendor of choice when budgets free up. . CMO, InsideView, Author. John Steinert. . CMO, TechTargeet.

Work Management 87

Work Management Tactics Account Based Marketing Marketing Management 87

Nudge.ai

DECEMBER 8, 2017

Going into the New Year as a B2B sales professional, you’ll likely have some software subscriptions coming up for renewal, so we wanted to prepare you for those decisions. Base: Next-generation CRM software for leading B2B sales teams. SugarCRM: Highest Net Promoter Score across all major CRM vendors. Enjoy the list!

Marketing Automation Services 51

Marketing Automation Services Enterprise Management Lead Scoring Lead Ranking 51

Online Marketing Institute

JULY 31, 2009

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40