Customer Experience Matrix

JUNE 2, 2009

Summary: marketing vendors offer several types of social media applications. This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. CRM vendor RightNow offers something similar under the label of Cloud Links. - add social media data to prospect profiles.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Engagio

MAY 3, 2021

Andreessen talked about the companies that are winning — Apple, Netflix, LinkedIn, Amazon, Google, etc. — The data has been fragmented across multiple vendors. and pointed out these are really software companies. I’d argue they are actually data companies. How does Netflix predict what movie you want to watch next?

DemandBase 71

DemandBase InsideView Lead Ranking Account Based Marketing 71

Engagio

APRIL 18, 2018

Desk research – manually scraping or compiling contacts from sources such as LinkedIn, media or event websites, industry forums, and social media channels. Predictive personas – some predictive vendors, like Leadspace, will determine the personas most likely to buy and supply more like them within your target accounts.

Account Based Marketing 54

Account Based Marketing ABM Contacts Reachforce 54

Customer Experience Matrix

AUGUST 29, 2013

My discussion last week of Infer , Mintigo , and Lattice Engines raised the question of what other B2B data vendors might be considered Customer Data Platforms. This group includes InsideView , OneSource , SalesLoft and LeadSpace. Of course, every vendor argues it does this better than anyone else. Here’s what I found.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

Customer Experience Matrix

AUGUST 18, 2016

Some of pause was due to vacation, but mostly it was because I’ve been working feverishly to finish the Raab Guide to Account Based Marketing Vendors , which I’ve released today and you can purchase here. This was a huge project with the almost insanely ambitious goal of making sense of the ABM vendor landscape.

Work Management 120

Work Management Marketing Automation Services Marketing Management Account Based Marketing 120

Customer Experience Matrix

AUGUST 19, 2016

Yesterday’s post announced our new Guide to ABM Vendors , which helps marketers make sense of the confusing variety of ABM-related systems. I know you really want to learn which vendors do which functions, but, as I also explained yesterday, that's not a simple question to answer. There sure is!

Work Management 120

Work Management Marketing Management Marketing Automation Services Account Based Marketing 120

LeanData

MARCH 25, 2021

Leading vendors in this space include Salesloft, Outreach, and Groove. LinkedIn Premium/Sales Navigator : It is expensive because there is only one vendor – LinkedIn – but for any GTM motion that involves outbound or selling to large buying teams, there are no real alternatives. .

Work Management 96

Work Management Marketing Analytics Tools Marketing Management InsideView 96