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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

Summary: marketing vendors offer several types of social media applications. This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. CRM vendor RightNow offers something similar under the label of Cloud Links. - add social media data to prospect profiles.

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Why Data Will Eat the World

Engagio

Andreessen talked about the companies that are winning — Apple, Netflix, LinkedIn, Amazon, Google, etc. — The data has been fragmented across multiple vendors. and pointed out these are really software companies. I’d argue they are actually data companies. How does Netflix predict what movie you want to watch next?

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7 Ways to Find Contacts for Your Target Accounts in ABM

Engagio

Desk research – manually scraping or compiling contacts from sources such as LinkedIn, media or event websites, industry forums, and social media channels. Predictive personas – some predictive vendors, like Leadspace, will determine the personas most likely to buy and supply more like them within your target accounts.

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LeadSpace Offers A No-Memory Approach to B2B Lead Scoring

Customer Experience Matrix

My discussion last week of Infer , Mintigo , and Lattice Engines raised the question of what other B2B data vendors might be considered Customer Data Platforms. This group includes InsideView , OneSource , SalesLoft and LeadSpace. Of course, every vendor argues it does this better than anyone else. Here’s what I found.

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Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors

Customer Experience Matrix

Some of pause was due to vacation, but mostly it was because I’ve been working feverishly to finish the Raab Guide to Account Based Marketing Vendors , which I’ve released today and you can purchase here. This was a huge project with the almost insanely ambitious goal of making sense of the ABM vendor landscape.

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Guide to ABM Vendors: What's in a Complete ABM Stack?

Customer Experience Matrix

Yesterday’s post announced our new Guide to ABM Vendors , which helps marketers make sense of the confusing variety of ABM-related systems. I know you really want to learn which vendors do which functions, but, as I also explained yesterday, that's not a simple question to answer. There sure is!

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The Best Kept Secret to Supercharge Your SDR Tech Stack

LeanData

Leading vendors in this space include Salesloft, Outreach, and Groove. LinkedIn Premium/Sales Navigator : It is expensive because there is only one vendorLinkedIn – but for any GTM motion that involves outbound or selling to large buying teams, there are no real alternatives. .